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Monday, November 30 - 2009

Emaar appoints Sarhad Haffar as General Manager for Syria

Emaar Properties, the global property developer with a significant presence in 16 countries including Syria, has appointed Mr Sarhad Haffar, an architecture and design management expert, as General Manager of Emaar Syria S.A.

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  • Sarhad Haffar, General Manager, Emaar Syria.
    Sarhad Haffar, General Manager, Emaar Syria.
Mr Haffar will identify new growth opportunities in the country and also focus on the development of Eighth Gate, Emaar's pioneering master-planned neighbourhood in Damascus developed in partnership with IGO, an offshore investment and property development company.

"Syria is a key market in our international expansion drive and the US$500 million Eighth Gate highlights our commitment to the country by developing mixed-use projects that create job opportunities for the local population, strengthen ancillary industries and promote economic growth,"


said Dr Nader Mohammed, Regional Managing Director, Emaar International.

"Mr Haffar has extensive experience working in the US and UAE, and brings world-class project execution skills and design excellence to Emaar's development plans in Syria."

"With residential, commercial and retail components, including the largest retail mall in the Levant region, Eighth Gate will redefine Syria's property sector through its pioneering approach to mixed-use property development," said Mr Haffar. "A joint venture with IGO, the offshore investment and property development company, Eighth Gate also builds on the ancient architectural heritage of Damascus."

Mr Haffar was previously Head of Design of Turner Construction International and worked on several prestigious projects in the UAE. He has served as Project Architect with renowned firms in the US.

Eighth Gate broke ground in June 2006 and is expected to be completed in six years. Divided into three zones - the Commercial Centre, Waterfront and Residential - Eighth Gate contains apartments as well as a classical style piazza, commercial tower, plaza and a retail mall inspired by the souks of Damascus.
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About Emaar Properties PJSC:

Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.

Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in retail, hospitality and leisure, education, healthcare, finance and industry, which have evolved from its integrated approach to customer service and property development.

Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, on its way to become the world's tallest tower, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing King Abdullah Economic City, the region's largest private sector-led project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, India, Pakistan, Indonesia, the US, the UK, France and Canada.

An award-winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.

Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani resorts and hotels world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.

Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company.

For further information, please contact:
Kelly Home / Nivine William
ASDA'A Public Relations
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Tel: (+971 4) 335 5969
Fax: (+971 4) 335 6080

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