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Sony enhances mobile computing experience with new VAIO summer line-up

Sony Gulf FZE today unveiled the new VAIO TZ Series and the VAIO CR Series, which are set to take the mobile computing experience to new levels, while at the same time breaking new ground towards creating a lifestyle statement for users of VAIO notebook computers.

  • United Arab Emirates: Wednesday, July 18 - 2007 at 17:01
  • PRESS RELEASE


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Sony summer line-up.
Sony summer line-up.


related stories
The TZ and CR Series are part of the new VAIO summer line-up which also includes the FZ Series, the SZ Series and the AR Series.

Speaking at the launch event, Mr. Dharmendra Lalai, Senior Manager, IT Marketing Division, Sony Gulf FZE said: 'With the TZ series, we've used cutting-edge materials and technology, the latest platform and the highest design values not just to meet but to exceed the expectations of our most demanding customers. Notebooks today are an extension of your personality and so, with the five colour options in the CR series, we are proud to offer a modern and exciting colour collection for consumers to express themselves with a colour that matches their unique personal taste and preference.'

VAIO TZ Series

Though light in weight and simplistic in design, the VAIO TZ Series upholds its renowned visual excellence. The cutting-edge, 11.1-inch LCD monitor provides an exceptional colour purity of 72%, making the VAIO TZ Series the first mobile PC of the same screen size to achieve such high colour reproduction rate. Together with brightness enhancement of up to 24%, the image quality is on par with an LCD TV. This means photos, personal video and films literally appear more lifelike and convincing compared to conventional displays.

An astonishingly small Motion Eye webcam is artfully concealed in the screen surround. When you consider that the lid is a mere 4.7mm thick - itself a remarkable feat of engineering - the miniaturisation of the camera is all the more impressive. This new feature removes the hassle of conventional web cameras and is wire-free, sync-free and always ready to launch.

Despite its highly compact, unusually slim case, the TZ-Series has a wealth of features. The VGN-TZ17GN/B and VGN-TZ17GN/N are powered by the latest Intel® Core™2 Duo Processor U7600 (1.20 GHz) and Mobile Intel® 945GMS Express Chipset. Integrated wireless LAN connection (IEEE 802.11a/b/g), Bluetooth® ver. 2.0, two USB 2.0 ports, SD Memory Card and Memory Stick slots (Standard / Duo size compatible) offer extensive connectivity. This precision use of space ensures that there's even room for an integrated DVD±R/RW RAM optical drive featuring Double Layer (DL) technology for massive capacity.

Security is vital for peace of mind, so the TZ-Series employs an ironclad combination of fingerprint recognition and Trusted™ Platform Module (TPM) hardware encryption to keep your personal data absolutely safe. Should you accidentally drop the machine, VAIO Hard Disk Protection automatically parks the drive heads to prevent damage to the disk.

VAIO CR Series

In the VAIO CR Series, the wrap-around trim, lustrous coating and flawless finish make each notebook a true design piece. Special styling features such as smooth rounded borders and flashy lighting effects will make you stand out from the crowd. Aimed at providing noticeable, entertaining and fun personal computers to the style-conscious youth who love to express themselves whether at work or play, the VAIO CR Series offers five attractive colour options (Blazing Red, Luxury Pink, Indigo Blue, Pure White and Aroma Black) to suit the user's personality.

Besides its appealing outlook, the VAIO CR Series is equipped with smart technologies for convenient usage. The Instant-on mode and A/V controls provide on-demand access to media content. Select the 'instant mode' button just above the keyboard and go straight to watching a movie, playing music, or viewing photos without booting-up the operating system. A complete set of multimedia controls make content navigation a breeze.

The CR Series is built for those who enjoy active lifestyles. Having this in mind, CR Series has expanded its connectivity to allow users to fully enjoy a mobile life. Features include three USB 2.0 connectors, an i.LINK connector for video transfer, an S-video out connector for TV connection to watch a DVD or play games on a big screen. The VAIO CR series - VGN-CR13G and VGN-CR11GH offer a comprehensive package of excellent features, powered by the latest Intel® Centrino® Duo processor technology, Mobile Intel® PM965 Express Chipset and Intel® Core™2 Duo Processor T7100 (1.80 GHz). Integrated wireless LAN connection (IEEE 802.11a/b/g), Bluetooth® ver. 2.0, 2MB Advanced smart cache memory, Memory Stick slot (Standard / Duo size compatible) and SD memory card slot are also available to offer exceptional performance.

The VAIO TZ Series and CR Series are part of the VAIO Summer line-up which also includes the:
VAIO FZ Series, VAIO AR Series and the VAIO SZ Series.

Sony VAIO notebooks are available at major AV/IT outlets in the UAE, including Jumbo Electronics, Plug-ins, Jacky's, Sharaf DG, Compu ME, EMAX etc.

See Also



request information Log in to request more information from Sony Gulf

Notes and media contacts

For more information, call 800-SONY (7669)

no more bounds
VAIO has focused on offering new ways of enjoying the PC ever since its introduction. After its successful establishment as a brand in the fields of computing and personal entertainment, VAIO has entered a new phase of dynamic transformation. By removing the boundaries between traditional AV and IT products and revealing new possibilities while simplifying the way technology is used, VAIO provides the full benefits of true AV/IT convergence: further enjoyment of entertainment content anywhere, anytime.

About Sony Gulf FZE
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Iran, Saudi Arabia, Pakistan and Kenya along with more than 250 service centres reinforces Sony's presence in key markets in the region.

For media inquiries, please contact:

Neil D'Sylva
Sony Gulf FZE
Tel: 971 4 881 54 88
Fax: 971 4 881 78 08

Or

Saffana Michael/Rukshana D'Mello
Promoseven Weber Shandwick
T: +971 4 321 00 77
F: +971 4 321 17 11
Medilyn Manibo Posted by Medilyn Manibo, Assistant News Editor
Wednesday, July 18 - 2007 at 17:01 UAE local time (GMT+4)

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