Gulf region boasts highest terrestrial TV advertising rates compared to Levant and North Africa

Looking at the peak rates of each region, the Gulf and the Levant come very close. The peak terrestrial TV ad rate in the Gulf falls between 21:00 and 22:00 and is offered to advertisers at an average of US$ 1536. This is close to the Levant's peak rate between 20:00 and 21:00 offered at US$ 1533.

The regional average terrestrial TV advertising rate represents the mean for a 30 second commercial spot for the eight countries discussed in the report. The peak regional average terrestrial TV advertising rate falls between 20:00 and 21:00 and stands at US$ 1339. The types of programs usually broadcast in the evening range from first run popular series and movies to the daily comprehensive news coverage.

In addition, live shows such as talk shows and contest shows broadcast during the evening period. All rates used in the Arab Advisors' analysis correspond to a 30 second commercial spot on a Tuesday since this is a work day for all countries in a region where weekend times differ.

A new report, 'Terrestrial TV Advertising Rates in the Arab World 2007' was released by the Arab Advisors Group on July 02, 2007. The 46-page report, which has 55 detailed exhibits, provides detailed analysis of the terrestrial TV advertising rates in Jordan, Lebanon, Syria, Egypt, Tunisia, Kuwait, Saudi Arabia and UAE.

The countries analyzed in the report were selected according to their geographical location to represent the Arab region.

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'Saudi Arabia, Lebanon and the UAE respectively have the highest average terrestrial TV advertising rates, all of which lie above the regional average advertising rate of US$766,'

Ms. Lina Juma, Arab Advisors Sr. Research Analyst wrote in the report.

'The regional average ad rate is calculated by averaging the regional terrestrial TV ad rates throughout a whole day,' Ms. Juma added.

The Arab Advisors Group's team of analysts in the region has produced over 840 reports on the Arab World's communications and media markets.