Samsung Electronics responds to counterfeit cartridge issue

Samsung is taking action to protect consumers and help ensure that purchase decisions are the right choice for high-quality Samsung products.

The company is redoubling its efforts to enforce intellectual property rights, investigating any manufacturers and traders who counterfeit Samsung Printing Supplies with inferior quality and no guarantees. Samsung is not only identifying and closing down illegal traders, but is also taking punitive action against counterfeit suppliers, working closely with professional investigators and police authorities.

Inam Butt, Samsung Marketing Manager KSA stated that counterfeiting and piracy costs Arab countries and estimated $50 billion a year according to a recent study conducted by the Arab League. This study only highlights the problems that we face in the Arab world and Samsung has dealt with this problem through proper training of its employees and distributors in the GCC.

Samsung offers regular training and awareness workshops for enforcement authorities, delivering up-to-date information on how to differentiate between original and counterfeit supplies and products. These workshops are available at all times. As part of this effort, Samsung attended a technical seminar in the UAE organized by ICCE (The Imaging Consumables of Coalition of Europe Middle East and Africa), the anti-counterfeit association focusing on the EMEA markets.

Samsung's education campaign also includes a supplies original label attached to each product package, with leaflets and point-of-purchase displays in retail stores explaining how the labeling works. In China and the MEA regions, where counterfeiting is most prevalent, Samsung is also establishing a toll-free number for consumer questions.

Furthermore, Samsung strictly counters infringements of its intellectual property rights and proactively addresses any IP infringement case that is brought to its attention. This is not only to protect the technology that Samsung invented, but to maintain the company's global reputation as a reliable supplier. To that end, Samsung has organized a special task force and worked closely with legal and industry experts to take the most efficient actions.

"We need to respond more quickly and strictly to increasing counterfeit products," said Mr. Hyun Dae Shin, Vice President of the Printing Supplies Team of Samsung Electronics. "The imitations have confused our customers and caused chaos in the market. We believe our constant efforts to enhance education and regulation will help to solve this problem and provide better service to our customers."