DSS 2007 to witness glamorous fashion event for the first time

Featuring renowned celebrity designers and international models, Dubai Fashion Fiesta 2007 will be held between July 26 and July 28 in Hall 5 at the Dubai World Trade Centre. Organised by Emirates Vision during the ongoing DSS 2007, the event is being sponsored by Paris Gallery, Gulf Technical Printing, Showtech, Al Mamore Studio, and co-sponsored by UMI Pearls. The official hotel for the fashion gala is Hyatt Regency.

Launched to bring together designers, buyers, and fashion enthusiasts, Dubai Fashion Fiesta or DFF is slated to attract wide media attention due to the inclusion of high profile participants. The larger aim of the fashion extravaganza is to contribute in promoting Dubai as the fashion hub in the region.

Suhail Gobash, DSS Sponsorship Manager said,

"The DSS involvement in this spectacular event aims at enhancing the position of the city of Dubai as the fashion hub in the region. Dubai Fashion Fiesta is aimed at bring together designers, buyers, the media, and fashion aficionados. DFF encourages the rapidly growing talent to promote and highlight designers from different countries to bring different styles and creates awareness among the consumers of fashion."

"DSF and DSS have always embraced and supported global fashion events and DSS 2007 should be the ideal platform for launching Dubai Fashion Fiesta as it comes in line with the major goals of DSS which is motivating the retail sector in the summer and establishing Dubai as a main destination for tourism and family entertainment," she added.

Choreographed by Rohit Verma and Mohammed Aslam, the opening show on July 26 features renowned Parisian designer Lloyd Klein and celebrity Indian designer Satya Paul. Initially trained in architecture, Lloyd Klein presented his first women's couture collection in Paris in 1994. In late 2006, he opened his new 7,700 square-foot US flagship store in Los Angeles. Some of his well known clients include Ivana and Ivanka Trump, Princess Anne de Bourbon Sicile, Halle Berry, Jessica Simpson, Renee Zellwegger, Christina Aguilera, and Faye Dunaway, to name a few.

The Satya Paul Design Studio was started in 1985, at a time when the Indian fashion industry was still at a nascent stage. It immediately established itself with the originality and quality of its printed fabrics and garments. Satya Paul has swiftly grown into one of the few professionally run designer brands that effectively competes with other high-end international fashion labels.

On July 27, DFF presents Sa Soie, producers of one of the finest silk fabrics with exclusive exotic prints created by a team of French designers, and, Falguni and Shane Peacock, a brand that started retailing in India since 2002 and is now available at a host of international fashion capitals like London, Dubai, Kuwait, Athens, Mikonos, Greece, Hong Kong, Singapore and New York, among others.

The final day of Dubai Fashion Fiesta on July 28 features Aida Korman and Deepika Gihani. Born in Sarajevo, Aida Korman's vision of fashion combines an entire world of variations, contrasts and diversities. Her style reflects the cultural identity of the Balkans and her respect of all cultures - Slavic, Italian, Turkish, Byzantine, Hungarian, French, and Islamic - creating an extraordinary link between the East and the West. Deepika Gihani is one of India's premier design labels, and has found a strong foothold in the fashion circles of South East Asia, Middle East, Latin America, USA and UK along with retailing in prominent fashion outlets globally. Deepika will showcase her 2007 Autumn/Winter collection at Dubai Fashion Fiesta.