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Damas celebrates high art with Fope's Mondrian jewellery collection

Damas, the leading international jewellery retailer in the Middle East, brings to the UAE the latest collection from the acclaimed jewellery brand Fope - 'Mondrian.'

  • United Arab Emirates: Tuesday, July 24 - 2007 at 15:50
  • PRESS RELEASE


Fope's Mondrian jewellery.
Fope's Mondrian jewellery.


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Named after and inspired by the famous Dutch painter Piet Mondrian (1872 - 1944), the Mondrian Collection offers a vibrant spread of rigid and semi-rigid bracelets, necklaces and pendants in rose gold, yellow gold and white gold liberally encrusted with a vibrant mix of coloured gemstones such as rubies, amethysts, sapphires, blue topaz, peridots and rose tourmalines.

Mondrian's design philosophy, which is typified by unique stylistic compositions of geometric colourful forms, is echoed in every piece in the collection. The renowned Dutch artist sought to express the concept of spiritual harmony and order through pure abstraction and universality by a reduction to the essentials of form and colour.

Remarked Tawhid Abdullah, Managing Director of Damas,

'The latest collection from Fope speaks of modern sophistication that suits the most refined tastes. The Mondrian collection takes on a highly artistic concept to create memorable pieces that exude feminine elegance. It brings together rectangular shapes and circular forms in an interesting partnership that is backed by Fope's impeccable craftsmanship.'



Sophistication adorns new glamour


To the trained eye, the Mondrian Collection immediately conveys statuesque glamour and exclusivity. Drawing inspiration from a master artist whose style took shape over a period of three decades, the collection is marked by the playful juxtaposition of geometric shapes of opposing qualities, such as the rigidity of squares with the curvature of round and circular forms.

The viewer is allowed to gaze upon a circle of charm in a solid, rose gold necklace composed of numerous tiny squares united closely together in neat rows, and dotted with sparkling gemstones twinkling naughtily, from a single arch in the front. Team it with a ring of aesthetic veneer that replicates the necklace to complete the look of glamour.

Mondrian's supple bracelets are sure to find a strong following. Its splendid colour combinations team rose gold with the blush of rubies, yellow gold with blue topaz, white gold with the sparkle and depth of blue sapphires, or white gold with the dazzle of diamonds. Just slip one on to lift boardroom boredom or liven up an evening out in town.

Fope is a brand that has produced some of the most exciting theme-based jewellery collections such as Lavinia, Abissi, Passioni, Masai, Maori, Yo-Yo and Andromeda. Over the years it has come to be recognized as a brand that surprises and thrills, with its diverse range of inspiration fuelling Fope's artistic outpouring of design excellence and artistry.

By featuring the famous Dutch artist Piet Mondrian's works as the central theme of its latest jewellery collection, Fope celebrates both the artist and his muse to offer women jewels of true splendour.

Discover Mondrian's jewel magic at selected Damas Les Exclusives Boutiques across the UAE.




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Notes and media contacts

About Damas:

The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning USA, Italy, Libya, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with over 386 sales points worldwide.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.

The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairuz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery design.

For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305
Rushika Kheradia Posted by Rushika Kheradia, Assistant News Editor
Tuesday, July 24 - 2007 at 15:50 UAE local time (GMT+4)

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