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Friday, November 27 - 2009

Starlink signs agreement with Hill & Knowlton

Starlink, Qatar's premier telecommunications and media entertainment retailer, signed a Public Relations and Marketing agreement with Hill & Knowlton (H&K), a leading international communications consultancy, earlier this week.

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  • Starlink CEO Alan Sinfield.
    Starlink CEO Alan Sinfield.
Since establishing itself in late 2006, Starlink has quickly established itself as a major Partner for Qtel and Showtime and has big ambitions for changing the way people buy, experience and use communications and media.

CEO Alan Sinfield explained: "We're moving into a new phase of our own development at a time when the communications market in Qatar is experiencing huge change, and when the international opportunities are growing. We have direct connections to customers and suppliers so we're well placed to make the most of this opportunity. Working with H&K means that we have access to a network of experienced PR professionals with the creativity and know-how to make sure we get noticed."

Starlink is experiencing great business growth, as it continues to open branches all over Qatar and to explore regional opportunities. The company was awarded best retailer in the Middle East and North Africa (MENA) region earlier this month from a pool of 90 Showtime distributors. The company plans to achieve similar accolades in the communications field.

"Starlink is a hugely interesting client for us as it has clear business goals which we intend to help it meet. PR shouldn't just be about column inches but about the results of the campaign - our programme for Starlink will help ensure their strength is recognised in a changing marketplace," commented Sara Gourlay, General Manager, Hill & Knowlton Qatar, "We have a strong heritage in working with communications companies in the region, including Qtel and MTC. That background gives us a true understanding of the challenges and opportunities ahead for Starlink."
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Notes and media contacts

About Starlink
Starlink is an International company that has launched a new communications, media and TV entertainment retail distribution business in Qatar. The first start up operation is fully underway in Qatar with plans to expand the business throughout the Middle East and globally in the immediate future. In Qatar, Starlink is implementing Direct Retail outlets, Indirect Dealers and Resellers and a full service Corporate solutions team. Starlink's operations are based on a 'one-stop-shop' concept to provide customers with all their Communications (e.g. Telecom, Internet, etc.) and TV Entertainment needs in one location, with full after sales and maintenance support for both Satellite services and mobile handsets.

Starlink is a Premium Partner for Qtel and Showtime with the capability to sell Qtel products and services, and install Showtime Satellite packages that include the complete range of Showtime subscription services. Starlink Sales Outlets include the Royal Plaza, The Mall, Muntaza, Souk Al Atiya and Musheireb. Other locations opening soon include City Centre, Corniche, Nasr Street, among others.

About Hill & Knowlton
Hill & Knowlton Inc, part of the WPP Group, is a leading international communications consultancy providing services to local, multinational and global clients. Our focus is on success and with an unparalleled network of 71 offices in 40 countries we have a track record of award winning achievements for our clients. Hill & Knowlton international sports marketing & sponsorship is a specialist sports division led from London with centers of excellence throughout Asia, Middle East, Europe and the US.

More information about Hill & Knowlton is available at www.hillandknowlton.com

For further information or to arrange an interview, please contact:

Alan Sinfield
Chief Executive Officer
Starlink
Tel: +974 447 9212

Rakiya Farah
Account Executive
Hill & Knowlton, Qatar
Tel: +974 413 1260

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