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Damas presents the Kalpagraph Chronograph by Parmigiani

Damas, the leading international watch and jewellery retailer in the Middle East, introduces one of the most awaited watches of the year - the Kalpagraph Chronograph by Parmigiani.

  • United Arab Emirates: Wednesday, July 25 - 2007 at 12:38
  • PRESS RELEASE


The Kalpagraph Chronograph by Parmigiani.
The Kalpagraph Chronograph by Parmigiani.


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The highly regarded collection of timepieces brilliantly straddles the two exciting worlds of sports and adventure, to position itself as the ultimate time instrument for the active lifestyle.

Born out of Parmigiani's dedication to horological perfection and precision, this mechanical masterpiece is driven by a self-winding movement calibre (Calibre PF 334) entirely manufactured by Parmigiani Fleurier, which is the brand's first chronograph movement. It is available in three striking versions - 18 carat pink gold, palladium 950 and steel.

'Parmigiani is a brand dedicated to creating horological masterpieces and its founder Michel Parmigiani is one of the most highly regarded names in the field. Its new Kalpagraph Chronograph is a true connoisseur's delight presenting impeccable features of a high order. Perfection, exclusivity and technical superiority mark this new model from Parmigiani,'



revealed Tawhid Abdullah, Managing Director of Damas.

The Parmigiani Chronograph houses an automatic winding mechanism running for 50 hours with each exacting component, hand-finished the traditional way. Its ergonomic design boasts a streamlined case complemented by bracelet options in Hermes Alligator, colour Havana or black, for a uniquely snug fit around the wrist. Two push buttons are incorporated in the Chronograph's gold and palladium versions while the size of the on-off button in its steel version is slightly exaggerated. It is handsomely matched by three elegantly coloured dials in slate, black and silver, designed to highlight the colour of the chronograph hands.

The Chronograph's functions include Hours, Minutes, Seconds, Central Chronograph, Chronograph Function with hour and minute timer and a large date aperture, all of which are in sharp clarity. Of its three versions in gold, palladium 950, and steel, the palladium 950 model is remarkable for a number of reasons. As a top class metal, palladium 950 is an alloy that has exceptionally hard, lightweight, hypoallergenic and non-corroding properties in air, besides displaying an incomparable white brilliance that defies time and does not require any rhodium plating. It was two years ago, thanks to the expertise of Johnson Matthey, the well known alloy manufacturers, that Parmigiani found the perfect metal to launch its first palladium 950 collection to much acclaim.

As a tour de force of distinction, the Parmigiani Chronograph is the cumulative effort of more than one hundred production steps in the hands of expert horology craftsmen. It brings together three dynamic forces - Swiss watch making heritage, cutting edge technology and innovative design. The Chronograph hails from a proud lineage, the Kalpagraph collection of watches which have been closely associated with the brand's vast experience in hot-air ballooning. But one has never expected anything less from this remarkable Swiss brand which may be young in years but long in tradition.

The Kalpagraph Chronograph by Parmigiani is now available in selected Damas Les Exclusives Boutiques across the UAE.




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Notes and media contacts

About Damas:

The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning USA, Italy, Libya, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with 386 sales points worldwide.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.

The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairuz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery design.

For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424 Fax: 04-3434305
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Wednesday, July 25 - 2007 at 12:38 UAE local time (GMT+4)

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