Sony Gulf launches PS3 starter packs in the Middle East

Sony Gulf today announced the availability of two high value packs for PLAYSTATION3 in the Middle East.

United Arab Emirates: Wednesday, July 25 - 2007 at 14:19
PRESS RELEASE

PS3 Starter Set.

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The first is the Starter Pack comprising a PS3, two games and two SIXAXIS™ wireless controllers, and the other The Software Pack with the PS3 console, one game and one SIXAXIS wireless controller.

Both packs represent exceptional value for money as an entry point into the exciting world of High Definition interactive entertainment with PLAYSTATION 3.

The games available will be the hugely popular titles Resistance Fall of Man™ and MotorStorm™; these have been specifically chosen to demonstrate the stunning graphics and enhanced gameplay of High Definition games on Blu-ray disc.

With an additional wireless SIXAXIS, motion sensitive controller provided for head to head and multi player gaming, the two packs are sure to appeal to those seeking to enhance their entertainment experience with the best of 21st century technology.

Tim Stokes, Sales & Marketing Director, PlayStation Division - Sony Gulf said: 'PLAYSTATION 3 Sales in the Gulf region have been very strong and the entertainment system has proved to be an instant and huge success on both the regional and global stage.'

'The exceptional value of the new packs will bring the excitement of PlayStation® gaming to a much wider audience. Add to this a stellar line-up of software titles for the second half of the year and we are confident that these amazing deals will encourage many more keen gamers to join the PLAYSTATION 3 community.'

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Notes and media contacts

For further information please contact:

Four Communications, PR Agency
Ben Thomas / Mustafa Al-Sheikly (Arabic)
T: +971 4 369 3727 / +971 50 755 9246

Sony Gulf
Zeina Abou Jamra
T: +971 4 8818801

About Sony Computer Entertainment Europe Ltd.
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2 and PSP™ (PlayStation®Portable) software and hardware in 102 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories.

Since the launch of PLAYSTATION 3 in Europe on 23 March 2007 and the end of March 2007 over 1.6 million units have been shipped across the SCEE territories, over 5.5 million globally. Between its European debut on 24th November 2000 and the end of March 2007, over 44 million PlayStation 2 consoles have been shipped across the SCEE territories, over 117 million worldwide, making it one of the most successful consumer electronic products in history. Between its European debut on 1st September 2005 and the end of March 2007, over 8 million PSP systems have been shipped across the SCEE territories, with over 25 million shipped worldwide since its Japanese launch in December 2004.

PLAYSTATION, PlayStation and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PSP is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

About Sony Gulf FZE
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Iran, Saudi Arabia, Pakistan and Kenya along with a multiple of service centres reinforces Sony's presence in key markets in the region.

Posted by Medilyn Manibo, Assistant News Editor
Wednesday, July 25 - 2007 at 14:19 UAE local time (GMT+4)

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