Dubai Fashion Fiesta makes glamorous debut in DSS 2007 today

Featuring renowned celebrity designers and international models, Dubai Fashion Fiesta 2007 will be held between July 26 and July 28 in Hall 5 at the Dubai World Trade Centre. Organised by Emirates Vision during the ongoing DSS 2007, the main sponsor of the event is Paris Gallery, while the associate sponsor is 106.2 HUM FM. Gulf Technical Printing, Showtech, Quick Photo Studio, Joyalukkas, Franck Provost, and UMI Pearls are co-sponsors. The official hotel for the fashion gala is Hyatt Regency.

Launched to bring together designers, buyers, and fashion enthusiasts, Dubai Fashion Fiesta or DFF is slated to attract wide media attention due to the inclusion of high profile participants. The larger aim of the fashion extravaganza is to contribute in promoting Dubai as the fashion hub in the region.

Suhaila Gobash, DSS Sponsorship Manager said,

'The DSS involvement in this spectacular event aims at enhancing the position of the city of Dubai as the fashion hub in the region. Dubai Fashion Fiesta is aimed at bring together designers, buyers, the media, and fashion aficionados. DFF encourages the rapidly growing talent to promote and highlight designers from different countries to bring different styles and creates awareness among the consumers of fashion.'

'DSF and DSS have always embraced and supported global fashion events and DSS 2007 should be the ideal platform for launching Dubai Fashion Fiesta as it comes in line with the major goals of DSS which is motivating the retail sector in the summer and establishing Dubai as a main destination for tourism and family entertainment,' she added.

Choreographed by Rohit Verma and Mohammed Aslam, the opening show today, July 26, features renowned Parisian designer Lloyd Klein and celebrity Indian designer Satya Paul.

Initially trained in architecture, Lloyd Klein presented his first women's couture collection in Paris in 1994. In late 2006, he opened his new 7,700 square-foot US flagship store in Los Angeles. Lloyd Klein was an architect before launching into fashion design in the nineties. His goal was to create an elegant ambience that reflects his overall lifestyle vision and will have the feeling of a true old-world Parisian Salon. Some of his well known clients include Ivana and Ivanka Trump, Princess Anne de Bourbon Sicile, Halle Berry, Jessica Simpson, Renee Zellwegger, Christina Aguilera, and Faye Dunaway, to name a few.

The Satya Paul Design Studio was started in 1985, at a time when the Indian fashion industry was still at a nascent stage. It immediately established itself with the originality and quality of its printed fabrics and garments. Satya Paul has swiftly grown into one of the few professionally run designer brands that effectively competes with other high-end international fashion labels.