alWaseet mid-year convention predicts great results for 2007

Gathering their General and Executive Management team from across the MENA region, the delegates explored 'The Key to Success', which was the chosen theme of the conference.

Around 37 managers were joined by Bashar Kiwan, CEO, Majed Sleiman, COO, and John Fawaz, MD, for the event. The theme was used as the basis for an evaluation of performance and an exchange of work practices with each department introducing their key business indicators which will be used to measure progress. With coverage that currently extends to nine countries the Waseet classified which has both Arabic and English versions, is already read by 20 million every week.

Bashar Kiwan, CEO of alWaseet International spoke about the Mid Year Convention, "This is something we hold annually during the summer months. It gives us a chance to evaluate the Q1 and Q2 performance whilst at the same time fine tuning the business plan for the remainder of the fiscal year. Waseet is a strong brand, and our sales figures reflect this, but these kind of results really bear testimony to the dedicated team who are running the 27 operations across the region."

The simple yet highly effective formula of Waseet combined with a passion to succeed, has created the most respected classified advertising brand in the region, with a weekly distribution of over 4.8 million copies.

John Fawaz, Managing Director, AWI added, "The convention was a great success and Cyprus, an extremely appropriate venue as we have identified it as one of the next targets for extending the Waseet operation."

With Waseet's highly recognizable brand, sophisticated circulation and demand in the international marketplace, franchising has become a crucial step in the company's expansion and the plans for the remainder of the year include further projects in the franchise arena.