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Modhesh expansion plans
- United Arab Emirates: Saturday, July 28 - 2007 at 07:41
Dubai Summer Surprises is planning to expand the presence of its trademark character Modhesh by tying up a series of branding agreements. Marmoum already produces Modhesh trademarked juices but plans are in place to introduce Modhesh cakes, potato chips and dates in the near future. DSS also plans to market Modhesh accessories all year round at various malls in the emirate.
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Jonathan Sheikh-Miller, Deputy EditorSaturday, July 28 - 2007 at 07:41 UAE local time (GMT+4)
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