Fortune Group unveils its 5th project in Business Bay

Commenting on the launch of the Group's 5th freehold project in Business Bay and 10th in Dubai, senior officials said work on Fortune Pearl has already started at the project site with the ground breaking ceremony held today.

Announcing Fortune Pearl, Mr. Syed Mohammad Ali, CEO, Fortune Group said:

'The launch of Pearl endorses our belief in the strong earnings and investment potential of commercial office space in Dubai. The project comes at a time when the demand for commercial space is continuing to increase exponentially with the unprecedented growth in the regional business and economy.'

He said the tower will have a construction area of 500,000 square feet and will rise 19 -storeys up from the ground. 'Our decision to launch the project in Business Bay is based on our confidence in the prime location of the development which has already attracted considerable attention ever since its announcement. Business Bay provides better proximity to the new business district of Dubai flanking the Sheikh Zayed Road and also comes with modern ambience and facilities,' Mr. Mohammad Ali said.

Fortune Pearl boasts of hi-tech office concepts along with a range of luxury offerings which will include, advanced communication facilities, state-of-the art conferencing systems, broadband internet connection, comprehensive business support services, a well appointed venue for conferences and meetings, a swimming pool and all modern amenities.

Commenting further on the new project, Mr. Syed Mohammad Ali, CEO - Fortune Group said, 'Fortune Pearl will offer cutting-edge facilities which present a compelling rationale for investment for local, regional and international corporations. It will complement Dubai's vision of offering hassle-free, business-friendly destination with unrivalled amenities.'

Mr. Ali said the project will be complete by 2009. The project is designed by AEIB. The soil investigation contract for the project has been awarded to Al Hai and Al Mukaddam.
'We are confident that the project will set a new benchmark in world-class commercial office space in Dubai and will have facilities that are conducive to supporting business growth. Being in Business Bay also adds value to the positioning of the project as a premium product,' Mr. Ali added.