Danube unveils complete range of ACQUA bath solutions aimed at booming construction industry

The company expects to generate sales to the tune of AED 50 million in 2007 owing to the high number of development projects nearing completion this year. The launch of the new range is in line with Danube's strategic plans, which include market expansion and product diversification in light of the increased demands of the burgeoning construction industry across the region.

With the new ACQUA bath collection, contractors and developers can mix and match or select a bath ensemble from a host of options including sanitary bathroom sets, shower jets, jet sprays, mixers, fittings and accessories. Distinctive design, high quality and versatility have always characterized Danube's offerings, and this new contemporary line provides a range of options from aggressively priced products to high-end selections, all of which are perfect for residential and commercial properties.

"The phenomenal boom of the Middle East property market, as reflected in the wide array of development projects underway in the form of hotels, residential complexes and commercial towers, has fuelled the high demand for construction materials including bath solutions. This new collection will cater to the unique needs of different market segments, as it includes competitively-priced, mid-range and luxurious choices that are set to infuse a fresh modern look combining innovative technology and design to bathrooms,"

said Anis Sajan, Managing Director, Danube Building Materials.

"We have launched ACQUA in a bid to leverage the ongoing boom in the region and we expect our sales to touch AED 50 million this year. Our aim is to maximize market penetration and expand our customer base by utilizing our extensive distribution and warehouse networks across the region," added Sajan.

As a testament to the superior quality of Danube's new bath solutions, the ACQUA collection has been selected by leading property developers in various major projects in the country including Dubai Investment Park, ANC, Al Hammad Contractors, Beacon Contracting, Bou Hamad Construction and Discovery Gardens.

"The high quality, exceptional design and functionality of the ACQUA range of bath solutions have been key factors in its acceptance as the product of choice for customers from all across the globe, and we are confident that this new range will appeal to the discerning tastes of our clients, who have selected several of our other products in their flagship property developments," concluded Sajan.

The ACQUA range of bath solutions will be available at all major Danube outlets across the region including its newest warehouse and distribution outlet located in Jafza South, which was opened with an investment of AED 60 million and houses the largest dry kiln facility in the region. The company, which has a comprehensive portfolio of over 10,000 products, recently recorded USD 2.5 million in sales during the three-day run of gulfBID 2007 in Bahrain.