Pure Gold introduces the Omri- Journey of Love Gift Collection

Rosy Blue, the global leaders in the design, manufacture and distribution of fine diamonds and jewellery, has partnered with Pure Gold Jewellers to launch the latest 'Journey of Love' Omri pendant for the summer holiday season, founded on the highest standards of social and environmental responsibility.

As a growing number of luxury consumers embrace responsible buying of certified gems, the jewelry industry is facing challenges in providing high quality diamonds not sourced from conflict areas. Rosy Blue bridges this gap by providing a verified source of sustainably- harvested diamonds, untarnished by political conflict or oppression that have crept into elements of the diamond trade.

Through its successive collection of high caliber diamond jewelry, the 'Journey of Love' Omri pendant is another milestone piece for Rosy Blue. Meaning 'my life' in Arabic, Omri symbolizes the progression of love and the journey of relationships in a lifetime. The exclusive pendant, arranged gradually from the smallest to largest diamonds in a progressive order, is set in white gold with 0.22 carats of diamonds and is priced at AED 999.

'Diamonds have always represented an enduring gift of affection and continuity, and we want our customers to choose diamonds with the confidence that they are authentic and sourced from non-conflict areas,' said Mr Harshad Mehta, Chairman of Rosy Blue FZE.

'We have created the 'Journey of Love' Omri pendant as an ideal gift for the summer season. Our overall objective is to also familiarize our customers with quality diamonds, and increase their confidence, awareness and understanding of how to invest in diamond jewellery. We are certain that the Omri pendant, with our retail partner Pure Gold's support, will appeal to all individuals of all age groups and nationalities,' he added.

The 'Journey of Love' Omri pendant's exclusive and innovative design mirrors Pure Gold Jewellers vision of providing fashionable and quality jewellery at competitive prices.

'The 'Journey of Love' Omri pendant stands for a bond which comprises love, strength and hope and reflects life's priceless moments that celebrate the future and the good times to come. We are confident that the exquisite pendant will be a success, with its contemporary yet timeless design made for significant relationships and life events - these pieces create lasting memories and family heirlooms,' said Firoz Merchant, Chairman, Pure Gold Jewellers LLC.

As a market leader for the past two decades, Pure Gold has led the ISO movement in the jewellery trade. They were the first jewellery retailers in the Middle East to gain ISO certification. Pure Gold is the proud recipient of the prestigious 'Star Performer' and the 'Dubai Service Excellence Scheme' awards for outstanding levels of customer satisfaction

The 'Journey of Love' Omri pendant will be available in the UAE at more than 35 Pure Gold Jewellers outlets.