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Telco's new promotion 'Freetime' to revolutionize mobile experience for UAE customers

du, the new telecom operator in the UAE, today announced the launch of Freetime, a first of its kind promotion in the UAE, that is set to revolutionize the UAE telecom market.

  • United Arab Emirates: Monday, July 30 - 2007 at 15:32
  • PRESS RELEASE


Osman Sultan, CEO du.
Osman Sultan, CEO du.


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Freetime generates free credit for du mobile users every time they make an international call to any destination.

This effectively means that a customer gets to save as much as 60% on the international call rates depending on the country they are calling and the time they are calling (i.e. whether during peak hours or off-peak hours).

The promotion, which starts on 31 July and ends on 10 Sep 2007, will be applicable to all mobile line customers - Pay as you Go (prepaid) Monthly Plan (postpaid) and Visitor Mobile Line customers, during peak and off-peak times. The promotion does not include international calls made while roaming in other countries.

Outlining the rationale behind the promotion, Osman Sultan, CEO du, said: 'du has established a trend of introducing firsts to the UAE and we are delighted to continue that with the Freetime offer. This cost-saving scheme further underscores the value we place on each second used in communicating with loved ones, no matter how far away. Our customers now get the added benefit of actually building up their credit as they keep in touch with friends and family abroad.'

While the Pay as you Go and Visitor Mobile lines will instantly get their credit after each call, to be used whenever and wherever they want, the Monthly Plan will get their credit in their bill and will be deducted from the total amount due.

All customers have to do to get this service is call the toll-free Self-Care number 135 and choose the option 6 to activate their Freetime. The credit will be accumulated at the rate of 1fils per second of usage.

Customers who are already enjoying discounted Me and Mine rates will also benefit from the Freetime credit.

Off peak timings: 2-4pm and 9pm-7am




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Notes and media contacts

About du

du, the new telecommunications company in the UAE, was launched on 11 February 2007 throughout the UAE. Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments and Self Care. du business offers include Closed Business User Group and preferred International Destinations.

du shops were launched on 25 February 2007, supporting the delivery of du products and services to customers.

du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du. www.du.ae

For further information, please call:
Bina Mathews
PR Manager
du
Tel :+9714 3693828
Fax: +9714 3604440

Rana Jimaa
Account Executive
Exclusive Affiliate of Burson-Marsteller in the Middle East
Tel: 00971-4-3616666
Fax: 00971-4-3688001
P.O Box 39333, Dubai, UAE
Lara Lynn Golden Posted by Lara Lynn Golden, News Editor
Monday, July 30 - 2007 at 15:32 UAE local time (GMT+4)

Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.

This Article was updated on Tuesday, July 31 - 2007


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