GM Middle East appoints Memac Ogilvy Public Relations to handle regional communications

The appointment encompasses all five of GM's automotive brands - Cadillac, Hummer, Chevrolet, GMC and Saab, as well as the aftersales and corporate business. In addition to developing and implementing integrated PR campaigns for the brands, MOPR will be responsible for executing GM's corporate public relations and Corporate Social Responsibility programs. The appointment comes as General Motors experiences record growth in all areas of the business in the Middle East.

Commenting on the appointment, Terry Johnsson, President, GM Middle East Operations, said 'The passion that Ogilvy has shown during the selection process was very impressive. We look forward to Memac Ogilvy PR's strategic counsel on how to refine and deliver messages relevant to the market and that bring us even closer to our customers. We also look forward to their extensive support in launching new vehicles in the second half of the year, especially during our participation at the Dubai Motor show and other regional auto shows.'

Edmond Moutran, Chairman, Memac Ogilvy, says 'Our experience in the automotive industry, our regional network and our passion has been instrumental in winning the General Motors PR account. I extend my personal commitment to GM and look forward to a long and lasting partnership'

Ronald Howes, Managing Director, Memac Ogilvy UAE, adds, 'This is a significant win for MOPR, and one that I am proud of. This is not only because of the importance of General Motors as an automotive leader, but also because of GM's brilliant track record in the Middle East and their expansive growth potential. We are most proud of the fact that GM has entrusted us with brands that consumers have been emotionally connected with for decades. I'm confident that our long-term strategic partnership will not only lead to further growth and expansion for both GM and MOPR, but also add further value to their brands.'

In the last two years, General Motors has launched 27 new or renewed models and a number of customer focussed initiatives that have resulted in more than double the regional car sales.