The shopping magnet of the region has, over the past few years, strengthened its position on the global arena as the City of Gold, providing premium quality products catering to all tastes. The massive promotions launched by shopping centres and jewellery stores during DSS have contributed to the soaring popularity of Dubai's gold industry, with the chances of winning gold products doubling every year.
"DSS has effectively contributed to increasing our retail sales. Our 'Intimacy Collection' has enjoyed wide appreciation from our customers due to unmatched designs and premium quality. The collection was launched along with a robust promotion involving free shopping vouchers for our customers," said Shazad Ajmal, Product Manager at Al- Futtaim Watches & Jewellery.
The 'Sienta Collection' has also enjoyed mass appeal, he added, attributing the resounding success achieved by the company to the introduction of exclusive collections of products that feature custom-made designs and premium high quality hand-made items.
Kareem Merchant, General Manager of Pure Gold said the company logged double-digit sales growth during the first five weeks of the DSS, without giving exact figures, expecting 2007 to be an exceptional year in terms of profits for the company, which now has a large number of branches and outlets all over the country.
He highlighted the sharp rise in demand for diamond products, singling out Pure Gold's focus on diamond and premium quality gold products.
Mohamed Ahmed Al Nasser, General Manager of Al Fardan Jewellery said, "DSS helps draw in large numbers of tourists from around the globe to Dubai, a city that is now considered one among the top world tourist destinations."
Al Fardan Jewellery has secured a 15 per cent increase in sales over the same period last year," he said, expecting the upward trend to continue till the end of the year.
He added that most of the current period's customers came from Europe and the Gulf region.
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Gold sales hit AED 200 million during first half of DSS 2007
- United Arab Emirates: Saturday, August 04 - 2007 at 14:59
- PRESS RELEASE
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Boosted by the ever-spiralling tourist inflows and the Dubai Summer Surprises bonanza, Dubai's gold industry sales surged to AED 200 million during the first five weeks of the leading summer extravaganza, a 10 per cent increase over the same period last year.
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Lara Lynn Golden, News EditorSaturday, August 04 - 2007 at 14:59 UAE local time (GMT+4)
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Notes and Media Contacts »
For more details and information please call:
Laila Suhail, Executive Project Director,
Tel: 0097142020272,
Or the DSF Media Center:
Rana Ghazi, PR Manager,
Tel: 009714-2020275
Naser Hakim, Senior PR and Communication Officer, Tel: 2020548
Ahlan Dubai Tel: 600545555 or DSF Website: www.mydss.ae
Launched in 1998, Dubai Summer Surprises was conceived as the foremost family entertainment event during the summer season for the whole of GCC. Targeted at visitors from outside the UAE and within the country, DSS has been a major entertainment and shopping attraction since its inception and witnessed 1,875,000 visitors in the year 2006 compared to 600,000 in 1998. The event has succeeded in positioning Dubai as the leading summer destination in the region.
The ten-week event is a celebration of different surprises that offer visitors and shoppers the perfect family entertainment opportunity and the ideal combination of shopping and adventure. Over the years DSS has hosted numerous surprises such as Food, Water, Global, Ice, Flower, Sports, Heritage, Arts, Techno, Cartoons, Colour, Sweets, Knowledge, and Back-2-School. The summer event lays special emphasis on children, who are provided all the opportunities to hone their skills while enjoying a fun-packed ten weeks of activities. DSS also has its own mascot, Modhesh, the ever smiling brand ambassador who embodies everything that the event stands for - fun, excitement, brightness and unlimited joy for children.
Dubai Summer Surprises as a venture has contributed significantly to the economy of Dubai and continues to do so by enhancing different economic sectors during a lean period of economic activity in summer. An increase in visitor expenditure from AED 850 million in 1998 to AED 2.57 billion in 2006 is a clear indication of the event's ability to drive economic growth during summer. Into its tenth year, Dubai Summer Surprises has come a long way by building on the successes of the previous editions and aims to create a benchmark for future years to provide the three most important characteristics of the event - shopping, winning, and entertainment.
Laila Suhail, Executive Project Director,
Tel: 0097142020272,
Or the DSF Media Center:
Rana Ghazi, PR Manager,
Tel: 009714-2020275
Naser Hakim, Senior PR and Communication Officer, Tel: 2020548
Ahlan Dubai Tel: 600545555 or DSF Website: www.mydss.ae
Launched in 1998, Dubai Summer Surprises was conceived as the foremost family entertainment event during the summer season for the whole of GCC. Targeted at visitors from outside the UAE and within the country, DSS has been a major entertainment and shopping attraction since its inception and witnessed 1,875,000 visitors in the year 2006 compared to 600,000 in 1998. The event has succeeded in positioning Dubai as the leading summer destination in the region.
The ten-week event is a celebration of different surprises that offer visitors and shoppers the perfect family entertainment opportunity and the ideal combination of shopping and adventure. Over the years DSS has hosted numerous surprises such as Food, Water, Global, Ice, Flower, Sports, Heritage, Arts, Techno, Cartoons, Colour, Sweets, Knowledge, and Back-2-School. The summer event lays special emphasis on children, who are provided all the opportunities to hone their skills while enjoying a fun-packed ten weeks of activities. DSS also has its own mascot, Modhesh, the ever smiling brand ambassador who embodies everything that the event stands for - fun, excitement, brightness and unlimited joy for children.
Dubai Summer Surprises as a venture has contributed significantly to the economy of Dubai and continues to do so by enhancing different economic sectors during a lean period of economic activity in summer. An increase in visitor expenditure from AED 850 million in 1998 to AED 2.57 billion in 2006 is a clear indication of the event's ability to drive economic growth during summer. Into its tenth year, Dubai Summer Surprises has come a long way by building on the successes of the previous editions and aims to create a benchmark for future years to provide the three most important characteristics of the event - shopping, winning, and entertainment.
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