Optoma increases their focus in the Middle East

In the Jan - June period, Optoma's volume shipments grew by 150 per cent between 2006 and 2007 in the Middle East.

Optoma's award-winning projectors are designed to deliver crystal clear images by incorporating the latest, innovative DLP® technology, together with advanced optical engineering expertise and dedication to outstanding product quality. Optoma have also brought to the region, products that highlight and support the convergence of the computer and home entertainment including high-quality projection screens.

Optoma will be offering their cutting-edge solutions to various vertical sectors including education, retail, corporate, IT and home cinema. Optoma's extensive product line caters to both the home users and businesses alike.

'We are actively working with some of the regions major players, successfully delivering many projects within the business, education, professional audio/video and home entertainment sectors,' explains Adam Dent, Sales Manager Optoma Italy, Middle East & Africa.

'The Middle East region is fertile ground for our projection solutions with market sizes growing impressively. We are experiencing continuous growth in demand, as our product and solution offering is very much requested in the MEA market, for both the home and office environments.'

The current regional development is the first step in Optoma's strategy to emulate their success in other markets, such as the USA and Western Europe where Optoma has already established itself within the top 5 players in all these markets.

'Our main objective is to position Optoma as the brand of choice for Professional, Home and Government markets across the region,' adds Dent. 'This is not just a matter of delivering the best products at the most attractive prices but also ensuring that the user is offered full support when using their Optoma projectors.'

Optoma will be building on a successful Gitex Dubai 2006, by participating for the second year with a bigger stand which will showcase new and existing advanced solutions. Optoma will be utilizing Gitex as a platform to focus and re-emphasize their strength and specialty in the projector area.

Gitex is the perfect venue for Optoma to showcase their existing and latest range of award winning data, office and home cinema projectors - offering a range of projectors from an 'all-in-one' home cinema solution to the latest 100 inch plus images in full high definition (1080P) at a fraction of the cost of other display technologies.

Optoma's key focus and strategy is to position their projectors the LCD/Plasma market with their specialized, unique and innovative solutions.