Explaining the rationale behind the exercise, Managing Director Kevin Edmonds said 'Whilst our R3 brand is a market leader in the UK, it doesn't naturally follow that our Middle Eastern market would understand our brand. Having analysed our ability to identify with our core clients, we have decided to rebrand as Gulf Six Retail.'
Continuing, Edmonds said 'We wanted a clean brand that really meant something to our target market. We are proud to be Dubai based, and we are proud that we focus 100% on the GCC territories, therefore Gulf Six Retail is to the point, and meaningful.'
To support the rebrand, Gulf Six Retail is planning a series of 'meet and greet' drop in sessions across the region, offering career advice to retail professionals.
Gulf Six Retail is based in Dubai, United Arab Emirates and recruit retail professionals for leading GCC franchise retailers, from Store Managers through to CEOs. They will continue their strong links with R3 Retail in the UK. R3 is the second largest retail recruitment company in the UK.
R3 Retail Middle East to rebrand as Gulf Six Retail
The leading retail recruitment company, R3 Retail Middle East, is due to rebrand in early September 2007 as part of an overall strategy to get closer to their clients and candidates in the region.
- United Arab Emirates: Sunday, August 05 - 2007 at 15:43
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Kevin Edmonds can be contacted at 00971 50 703 5941.
Posted by Medilyn Manibo, Assistant News EditorSunday, August 05 - 2007 at 15:43 UAE local time (GMT+4)
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