The figure represents a 155 per cent increase compared to the same period in the last edition. The total sales revenues after six weeks reach a total of AED 347.9 million, registering an increase of 127 per cent compared to the same period last year.
Eesa Adham, Head of the Dubai Shopping Malls Group said, "These figures are very encouraging and reflect the success DSS has had in transforming Dubai into the ultimate summer shopping destination, in addition to providing numerous entertainment activities and international shows for a complete family entertainment package. DSS, as an event, has firmly established its ability to bring in visitors from around the world. Since its inception, DSS has gone a long way in reinforcing Dubai's image as one of the leading tourist and shopping destinations in the world through the countless retail promotions offered in state-of-the-art shopping malls."
While the focus has been on family entertainment, the DSS Office has taken initiatives to emphasize on shopping opportunities available for visitors to Dubai this summer. To achieve a perfect balance between entertainment and shopping, events for DSS 2007 were designed and organised to cater to all visitors, irrespective of age. According to sources, age categorisation of visitor numbers obtained till date show that there has been a significant increase in the number of adult visitors to entertainment events and venues. The DSS Office, that is organising all DSS events this year, is expecting even bigger figures by the end of DSS 2007.
With four more weeks for another grand edition of DSS 2007 to come to an end, promotions, offers, and discounts, have taken over shopping malls throughout Dubai. Retail outlets are hoping to make the most of shopping promotions with discounts increasing as the summer event completes another edition.
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Retail revenues touch AED 347.9 million after six weeks of DSS 2007
- United Arab Emirates: Monday, August 06 - 2007 at 16:18
- PRESS RELEASE
The sixth week of DSS 2007 registered another impressive figure in terms of sales in the participating outlets as revenues touched a massive AED 76.7 million, with shopping malls and retail outlets recording an increased footfall in the tenth edition of DSS.
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Launched in 1998, Dubai Summer Surprises was conceived as the foremost family entertainment event during the summer season for the whole of GCC. Targeted at visitors from outside the UAE and within the country, DSS has been a major entertainment and shopping attraction since its inception and witnessed 1,875,000 visitors in the year 2006 compared to 600,000 in 1998. The event has succeeded in positioning Dubai as the leading summer destination in the region.
Organised by government departments with the cooperation of the public sector till last year, the ten-week event is a celebration of different surprises that offer visitors and shoppers the perfect family entertainment opportunity and the ideal combination of shopping and adventure. Over the years DSS has hosted numerous surprises such as Food, Water, Global, Ice, Flower, Sports, Heritage, Arts, Techno, Cartoons, Colour, Sweets, Knowledge, and Back-2-School. The summer event lays special emphasis on children, who are provided all the opportunities to hone their skills while enjoying a fun-packed ten weeks of activities. DSS also has its own mascot, Modhesh, the ever smiling brand ambassador who embodies everything that the event stands for - fun, excitement, brightness and unlimited joy for children.
Dubai Summer Surprises as a venture has contributed significantly to the economy of Dubai and continues to do so by enhancing different economic sectors during a lean period of economic activity in summer. An increase in visitor expenditure from AED 850 million in 1998 to AED 2.57 billion in 2006 is a clear indication of the event's ability to drive economic growth during summer. Into its tenth year, Dubai Summer Surprises has come a long way by building on the successes of the previous editions and aims to create a benchmark for future years to provide the three most important characteristics of the event - shopping, winning, and entertainment.
Medilyn Manibo, Assistant News EditorMonday, August 06 - 2007 at 16:18 UAE local time (GMT+4)
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