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Tuesday, November 24 - 2009

Aptec to showcase Sun solutions at GITEX

  • United Arab Emirates: Tuesday, August 07 - 2007 at 12:05
  • PRESS RELEASE

Aptec, Sun Microsystems' partner for the Middle East has raised its Sun product portfolio to cover the distribution of Sun's volume products including the complete range of AMD and Intel servers, Identity Management, Desktop solutions, and entry level storage products.

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  • From left to right, Bruno Haubertin, partner and alliances sales organisation manager at Sun Microsystems, Ilyas Mohammed, Sun business unit manager at Aptec.
    From left to right, Bruno Haubertin, partner and alliances sales organisation manager at Sun Microsystems, Ilyas Mohammed, Sun business unit manager at Aptec.
Using Gitex as its platform to leverage Sun solutions, Aptec and Sun will demonstrate hardware and software solutions including servers and workstations, SunRays Desktop Solutions, Secure Global Desktop and Identity Management systems. Technical experts will be on hand to provide in-depth product knowledge and share know-how with channel partners and their customers.

"Moving forward, the Sun team at Aptec is completely geared-up to take our partnership to the next level by providing training, pre-sales support, promotions, and by maintaining local stock of Sun's AMD and Intel based servers, workstations, SunRay Desktop solutions and entry level storage products," said Ilyas Mohammed, Sun business unit manager at Aptec.

"We are working on lead generation and post-sales support arrangements with Sun to help partners conduct business more efficiently and ensure customer satisfaction. We will also announce our Partner Loyalty Program - an initiative developed by Aptec and aimed at rewarding and assisting partners who focus on leveraging Sun solutions."

Bruno Haubertin, partner and alliances sales organisation manager at Sun Microsystems said:

"Aptec brings in vast expertise in developing and growing volume businesses, and Sun capitalises on this aspect to boost its volume business in the region. We are however working together on channel development and related activities. The introduction of Aptec's Partner Loyalty Program will drive partner selection and encourage partners to develop technical capabilities, be pro-active and work closely to develop Sun's volume business in the region."


Aptec is located in hall No. 4, stand A4-1.
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About Sun Microsystems, Inc.

Since its inception in 1982, a singular vision -- "The Network Is The Computer[tm]" -- has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its position as a leading provider of industrial-strength hardware, software and services that make the Net work.

About Aptec

Aptec is the leading distributor of IT and telecommunications products in the Middle East, Africa, Turkey and CIS. It has unique regional coverage with offices in the UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait and Africa. A Long-term reliable player in the Middle East, Aptec has been trading since 1980. Aptec offers a one-stop-shop for a complete range of IT and Telecom products. It serves the region from 5 strategically located warehouses, comprising more than 35,000 sq. ft in warehousing facilities. Visit Aptec on the web (www.apteconline.com)

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