Abu Dhabi Tourism Authority organises a young leaders fun run in Hyde Park London

Notes and media contacts

About SITE
Founded in 1973, SITE is the only international, not-for-profit, professional association devoted to the pursuit of excellence in incentives, a multi-billion dollar global industry. SITE provides educational seminars and information services to those who design, develop, promote, sell, administer, and operate motivational programs as an incentive to increase productivity in business. Currently SITE has over 2,100 members in 87 countries, with 34 local and regional chapters. Members represent corporate executives, incentive companies, destination management companies, travel & event planners, official tourist organizations, transportation companies, hotels and resorts, cruise lines, trade publications, and supporting organizations such as restaurants and visitors attractions.

The SITE Academy for Young Leaders 2007 took place in London, England 22 - 25 July, 2007 at the Intercontinental Park Lane and included registration, education and networking events with major sponsorship form Visit London, Visit Britain, Silversea Cruises, Confex Group, Intercontinental London Park Lane and Abu Dhabi Tourism Authority.

http://www.site-intl.org

About MICE - Business Tourism
• It stimulates economics, leads to investment, exports scientific and medical collaboration and many other multiples.
• The most profitable and viable sector of tourism
• Globally the value is estimated at US$ 672.5 billion annually.
• Is a major part of Abu Dhabi Tourism Authority's (ADTA) strategy is to attract this type of business
• Significantly greater spend and higher yield than leisure visitors
• Substantial economic and other benefits and opportunities to Abu Dhabi and its stakeholders
• Fiercely competitive marketplace and becoming more so all the time
• To operate in Abu Dhabi and to benefit from this business you need to be licensed

About Abu Dhabi Tourism Authority

Abu Dhabi Tourism Authority (ADTA), established by Ruler's Decree in September 2004, is a statutory body with wide ranging responsibilities for building the emirate's tourism industry. Its Chairman is HH Sheikh Sultan Bin Tahnoon Al Nahyan and Director General is HE Mubarak Al Muhairi.

The ADTA's mandate covers three main areas:

• Destination marketing - the ADTA, both independently and in association with other public and private sector organisations in Abu Dhabi's tourism community, actively markets the destination and its attractions to the local, regional and international travel trade, media and general public

• Infrastructure and product development - the ADTA acts as the catalyst in driving and coordinating the growth and development of the emirate's tourism infrastructure, including hotels and other facilities and services. To this end, a tourism investment and development company with paid up capital of Dh100 million ($27 million) has been established

• Regulation, licensing and classification - the ADTA has primary responsibility for quality in the tourism industry and for ensuring consistently high standards in the sector.

Tourism's Role in Abu Dhabi's Development

The Government of Abu Dhabi has identified tourism a key sector in the emirate's future development. The industry is seen as a means of:
• Enhancing Abu Dhabi's international profile and reputation
• Promoting international goodwill and understanding
• Boosting economic diversification and growth
• Spreading development throughout the emirate
• Stimulating private sector business
• Facilitating structural change in the public sector
• Maintaining a clean and safe environment

For further information:
Saeed Al Tanaiji
Head of Section, Communications, Abu Dhabi Tourism Authority
Abu Dhabi, United Arab Emirates
Tel: +9712 44440444
Fax: +9712 4496666