New senior appointments at HSBC

Mr. Abu Eideh succeeds Mr. Nabil Bitar who has moved to another Senior Position within HSBC Jordan. Mr. Abu Eideh, who is Jordanian by birth, has served in a number of prominent positions in the United Arab Emirates in Commercial Banking.

Mr. Abu Eideh's role at HSBC will encompass building and integrating client-focused Commercial Banking services by developing and maintaining strong client relationships, promoting new product propositions, attracting, developing and retaining quality personnel and enhancing utilisation of the Commercial Banking portfolio. He brings with him fifteen years experience and knowledge of Relationship Management in Commercial Banking.

Announcing the appointment, Mr. Ray Webber, Chief Executive Officer of HSBC Middle East Limited Jordan said: "One of HSBC's most distinct competitive advantages is the talent and breadth of experience that is continuously brought into the Bank. Mr. Abu Eideh will add valuable experience and insight into the Jordanian market. He has good experience in Commercial Banking activities. This will serve HSBC well, as we seek to grow our business in Jordan by growing our existing clients, attracting new clients and introducing new product offerings."