DHL boosts regional operations with appointment of senior marketing professionals

Fiona Taag has been brought in to oversee the regional marketing strategies as Area Marketing Manager. Taag was previously the National Marketing Manager at DHL Express New Zealand, where she was involved in the DHL domestic joint venture with New Zealand Post, under the umbrella of Express Couriers Ltd. In addition, Taag was responsible for managing DHL's title sponsorship of the DHL New Zealand Lions Series 2005 - a tour of New Zealand by the British & Irish Lions rugby team.

Taag commented: "The express and logistics industry is booming in the Middle East, and I can see many opportunities, as well as challenges, that lie ahead in each market. I look forward to being part of DHL's success story in this progressive region, putting marketing strategies in place to support DHL's continued investment in the Middle East."

Prior to DHL, Taag worked with New Zealand Trade and Enterprise, the New Zealand government's trade promotion and investment organisation, in the United Kingdom as Marketing Consultant. While in the United Kingdom she provided market intelligence to New Zealand exporters in the creative and consumer products sectors, advising on the logistics of exporting from New Zealand to the United Kingdom and the European Union.
A New Zealand national also with British citizenship, Taag has a Master in International Marketing from the University of Waikato in New Zealand, and is based at DHL's regional hub in Bahrain.

Elliot Santon has also joined DHL's regional marketing team as UAE Marketing Manager. "Working for a global super brand such as DHL is an extremely exciting journey that I look forward to taking. I will be concentrating on setting strategies that not only reinforce the DHL brand values but also target new core audiences," Santon explained.

Brought in from the UK, Santon has 10 years experience in UK-based advertising, branding and marketing agencies covering all disciplines of through-the-line communications. Having developed strategies for many well known global brands such as Vodafone, CocaCola and Tesco, including some UK high-street brands in the retail and leisure industries, Santon is well placed to handle UAE marketing requirements for the global express and logistics leader.

The two senior appointments further consolidate DHL's position as market leader in the Middle East, where the company has been offering world-class express and logistics services to customers for 30 years.