Emirates Arthritis Foundation chooses Etisal as its public relations agency
- United Arab Emirates: Sunday, August 12 - 2007 at 09:38
- PRESS RELEASE
Emirates Arthritis Foundation has chosen Etisal, Dubai's leading public relations and event management firm to handle its portfolio relating to events and conferences.
The Co-coordinator of the Emirates Arthritis Foundation, Kathryn Ronalds said, "Our cooperation with Etisal is due to its' distinguished position among public relations companies in the region and because of its elite clientele."
Kathryn added that the Foundation had chosen Etisal because of their achievements to date and their comprehensive expertise in public relations, event management and fundraising initiatives.
She expressed the hope that by utilizing the services of Etisal, The Emirates Arthritis Foundation will be able to achieve its aim to improve the lives of those who suffer from arthritis by assisting and guiding patients on how to manage this disease. "We will work to educate and offer medical treatment by highlighting our activities and events and popularizing them to the widest section of society through the mass media, channeled through Etisal," she said.
Mrs. Nada Jaber, Etisal Managing Director said: "We feel happy and pleased that the Emirates Arthritis Foundation has entrusted Etisal to handle all their activities relating to public relations and events. We are absolutely confident that our experienced staff will project the foundation in the best light within different mass media."
The Emirates Foundation has already established an endowment fund to offer financial assistance to patients unable to afford their medication.
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The purpose of the Emirates Arthritis Foundation is to acknowledge the need to increase awareness and education about arthritis in the region.
Across the world, musculoskeletal conditions affect hundreds of millions of people, at a huge cost to society. In the Middle East alone, there are thousands of people who are afflicted with some form of musculoskeletal ailment. However, there is a general lack of awareness about arthritis and musculoskeletal diseases in the region. In a recent study of 50 patients with inflammatory arthritis at Dubai Bone and Joint Center (DBAJ), we found that an overwhelming majority of patients had a delay in diagnosis, several were not taking appropriate treatment and many were deformed or disabled.
The average age of these patients was only 43 years. If these patients had sought medical attention early, they could have continued working and making useful contributions to society. Disability from arthritis causes major economic loss and can have a profound impact on families. Hence, there is a great need to raise awareness and educate the public and healthcare providers about arthritis. Log on to our website http://www.arthritis.ae
About ETISAL Event Management
Etisal Event Management is a leading creative services firm that provides effective, award-winning public relations and media marketing services to clients seeking to carve a niche in the competitive world of business. It specializes exclusively in corporate communications, event management, public relations, conferences, exhibitions and marketing strategies.
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Posted by Medilyn Manibo, Assistant News Editor



