Dubai to host 1st International Direct Selling Festival

Under the guidance and active participation of marketing guru Professor Charles W King, from the University of Illinois at Chicago, a unique specialized exhibition & conference will be happening for the first time in the region - 'Dubai's 1st International Direct Selling Festival'.

The event is sponsored by Direct Selling Educational Institute in Dubai.

An industry that nurtures 60 million smart people across the globe to discover a better way to change their life by churning an income starting from a few hundred dollars to hundreds and thousands of dollars a month.

With low initial investment and a sure income that's proportional to the work done, Direct Selling opens a world of immense opportunities with high profit returns. Dubai's 1st International Direct Selling Festival aims at guiding the people in Dubai as well as the entire region to tap the potential of the Direct Selling industry.

While analyzing the scene of Direct Selling in Dubai, Professor Charles W King said, 'The need of the hour is to organize and introduce the industry in UAE in a proper manner. This requires channelising the potential of the industry and legitimizing it by the UAE government. The supreme aim of the Direct Selling Festival is to help more and more people to build a successful career as a Direct Selling professional.'

Being a Professor of Marketing in the University of Illinois at Chicago, Professor King serves as a senior leader in the academic teaching, research and service functions of the University and also maintains an extensive consulting practice in the broad area of strategic planning, strategic marketing and management of the tactical marketing functions across a variety of industrial and consumer goods companies, trade associations, and public sector groups in the United States and Canada.

A powerful engine for growth, Direct Selling is a great option for those people who love to be their own boss, or aim to translate their free time to earning time. Market leaders in Direct Selling like Forever Living Products, Avon, Virgin Vie, DXN and Tiens in UAE are joining hands to support this movement.

The exhibition helps the Direct Selling industry to prosper and accelerate the growth by increasing the stature and credibility of direct selling companies and associations here in the region.

Dubai's 1st International Direct Selling Festival, scheduled to be held on 15th and 16th May 2008 will unveil the infinite opportunities of this new world of Direct Selling and explore how the industry is going to change the lives of millions in the coming years.

Direct Selling is gaining momentum throughout the region as a legitimate and profitable way of doing business and has already been successful in stabilizing the grass roots economies of many countries. As an initial move, this Direct Selling Press Conference has been organized by Direct Selling Educational Institute and sponsored by Forever Living Products.