Disney Institute brings program on leadership, management, service and loyalty to Dubai

Sponsored locally by The Emirates Academy, which is part of Dubai-based luxury hospitality group Jumeirah, the full-day event will give area business professionals a chance to discover the business behind the Disney magic. Register for one or all of the exciting program sessions that will introduce participants to innovative Disney business strategies that they can easily implement in their own organizations.

'Professional development programs that we offer to groups meeting at the Walt Disney World Resort have proven extremely popular,' said George Aguel, Senior Vice President for Walt Disney Parks and Resort. 'Community leaders around the country started asking us to bring similar programs to their cities, and 'The Disney Keys' program does just that.

Participants will discover Disney success stories and learn about management philosophies and behind-the-scenes operations that have made the Walt Disney World Resort a benchmark for businesses around the world.'

According to Aguel, Disney Institute programs are unique in the world of business. 'What makes the Disney learning experience so different and meaningful,' says Aguel, 'is that we don't simply teach theory. We showcase philosophies and strategies that have made the Walt Disney World Resort a success - ideas that are easily adaptable to other organizations. We do this by taking people inside the Disney operation, showcasing on-stage and behind-the-scenes locations so attendees see firsthand how it all happens.'

The Dubai Disney Keys program has four 90-minute sessions:

• Leadership, Disney Style - Participants discover how effective leadership has been the catalyst at Disney to drive employee/customer satisfaction and bottom-line results, from the company's inception to today.

• Management, Disney Style - Participants examine the importance of integrating an organization's corporate culture into selection, training, and care.

• Service, Disney Style - Participants explore world-renowned Disney principles for service excellence.

• Loyalty, Disney Style - Participants learn key practices and principles in building and sustaining loyalty that have made Disney a trusted and revered brand around the world for more than 75 years.

Managing Director of the Emirates Academy, Ron Hilvert, commented 'We are delighted to be working with Disney Institute on their first venture into the Middle East. The Emirates Academy not only offers degree courses for students seeking top management positions in leading organizations within the tourism and hospitality industry, but also offers short term leadership and development courses which are open to all external organizations. The Disney Keys program is a very welcome addition to the range of courses that we currently offer.'