du and Sony Pictures bring exclusive 'Surf's Up' mobile content to UAE

'Surf's up' is Sony's first animated picture and a roller-coaster ride into the world of penguins and their histrionics in the Penguin World Surfing Championship. The movie is based on the groundbreaking premise that penguins invented surfing. With a fast and original narrative, viewers can look forward to an edge-of-the-seat adventure.

As a part of this deal, du will offer exclusive mobile ring tones, videos, animations, jazzy wallpaper, fun images and theme music from the film. It will also run a promotion to enable du customers to win Quiksilver surf boards through downloads from the online portal MyWorld. Further details are available on

Osman Sultan, CEO of du, said,

'This is another initiative from du as part of our strategy of providing our customers with exclusive value-additions to our services. Kids and grown-ups alike will have a great time this season enjoying this exclusive content. We shall continue to offer the very best in mobile entertainment in the days to come.'

This is the second time du has offered exclusive mobile content to its customers. The first promotion was for the smash-hit Spider-Man 3 movie released in May 2007. As part of that promotion, du customers had privileged access to the world of Spiderman 3 content through the 'MyWorld' mobile portal.