Launched in 2005 to fill a widely felt vacuum, WT has since found its exclusive niche.
With perfect role models to follow, globally and locally, women in Qatar have shown great resolve in increasing their presence in the corporate sector. And Woman Today caters to this large number of working women in the country.
Speaking on the magazine's success Mr. Ravi Raman (Sr. Business Manager) said "With Qatar's continued progress, the role women play in corporate and social sectors is changing, Woman Today reflects this change and aims to be their partner. The past two years has seen Woman Today grow in popularity and readership, it fulfils a vital gap in the market and we are very happy with the response. As Qatar's largest magazine group we are buoyant and committed in offering the best and very soon readers will experience another first for Qatar."
WT talks about women who inspire and motivate and set healthy precedents to follow. It covers all aspects of life from careers, health, beauty, fashion and the latest happenings. What working women in Qatar need, more than legislations and flexibility at workplace, is networking, and WT, to a large extent, has managed to do that.
As an advertising medium it delivers an up-market, affluent readership, reaching the working women, professionals and entrepreneurs.
OAC is one of the oldest and biggest publishing house in Qatar. Established over 30 years ago, OAC is the only media house in the country that produces three monthly magazines - Qatar Today, Qatar Al Yom and Woman Today -- all leaders in their respective categories. The latest title from the Oryx stable is The Connoisseur, a magazine on ultra-premium lifestyle.
The publications are the choice of premium international, regional and local brands. They carry a unique combination of lifestyle, corporate and product advertising messages. Their associations are long term, reinforcing the trust they place on the brands.
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Woman Today turns two
- Qatar: Tuesday, August 14 - 2007 at 13:25
- PRESS RELEASE
Woman Today, Qatar's only working women's magazine from the house of Oryx Advertising Company (OAC) announced it is turning two years this month.
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Oryx Advertising Company WLLOryx Advertising Company (OAC) is one of the oldest and biggest publishing house in Qatar. Established over 30 years ago, OPAC is the only publishing house in the country that brings out three monthly magazines - Qatar Today, Qatar Al Yom, Woman Today & The Connoisseur all leaders in their categories.
The company's flagship title Qatar Today, launched in the early 70s, is the country's only news, business and lifestyle magazine. In 2003, the magazine underwent a major revamp to mark its 30th anniversary. The new-look Qatar Today was re-launched in January 2004. Within a year, the market expressed a strong desire for an Arabic edition of the country's most popular magazine. In May 2005, Qatar Al Yom was launched to overwhelming response.
To cater to the large number of working women in Qatar, OPAC launched a magazine that caters exclusively to their needs. After months of extensive research, Woman Today was launched in August 2005. Woman Today is the country's only women's magazine.
The Connoisseur is Qatar's only super premium magazine, focussing on exclusive lifestyles.
The publications are the choice of premium international, regional and local brands. They carry a unique combination of lifestyle, corporate and product advertising messages. Their associations are long term, reinforcing the trust they place on the brands.
With their unmatched circulation and readership, the publications offer a reach and quality unrivalled by any other medium in the country.
OAC and Qatar Today (the country's first English magazine) was born of the vision of Mr Yousuf Jassem Al Darwish, who is considered the progenitor of all media in Qatar (the first English and Arabic dailies, Radio & Television, and first English periodical).
Publisher and Editor-in-Chief: Yousuf Jassem Al Darwish
Business Manager: Ravi Raman
Associate Editor: Vani Saraswathi
Tel: +974 4550983, +974 4671173, +974 4672139
Fax: +974 4550982
Posted by Medilyn Manibo, Assistant News EditorTuesday, August 14 - 2007 at 13:25 UAE local time (GMT+4)
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