Nissan Middle East honors its dealers with PR Awards

During the ceremony held in the company's headquarters in Dubai, Awards were presented on a variety of categories including Best PR Product Launch, The Best PR Story, Best PR Initiative and Special PR Recognition.

Award winners were Arabian Automobiles in Dubai and Northern Emirates; Rasamny Younis Motor Company in Lebanon; Suhail Bahwan Automobiles in Oman and Y.K. Al Moayyed & Sons in Bahrain.

The Nissan Middle East Public Relations Award recognized programs that have successfully addressed Nissan related topics with professional skills, creativity and resourcefulness. The award honored complete public relations programs that incorporated sound planning, execution and evaluation.

"In today's competitive automotive industry, effective communication is very crucial to attract business and maintain positive reputations among customers, employees, shareholders, media and other key stakeholders," commented Saleh Jafar, Senior Manager, Corporate Communications at Nissan Middle East. "We are pleased to see our commitment to the Middle East region adopted by our dealers who are sparing no effort in planning and executing outstanding public relations initiatives that support our overall brand image and communications."

Nissan Middle East's regional dealers carried out various PR initiatives which covered new launches and engaged the customers with highly interactive activities. The PR award is an initiative of Nissan Middle East endorsed by Simon Sproule, Corporate Vice President, Global Communications and Investor Relations, Nissan Motor Co., Ltd.