NIVEA announces that it will open its new Spa concept in Dubai

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The first such store which opened in Hamburg in April 2006 has proved to be a fantastic suc-cess, offering not only professional retailing of NIVEA products but also full day-spa services such as massage, beauty therapy and hairstyling. The Hamburg store recently had to extend it's working hours to cope with demand for its services.

Robert Taylor-Hughes, Managing Director for Beiersdorf Middle East, trademark owners of the famous NIVEA brand commented:

'We are extremely delighted to be chosen as only the second global destination for this excit-ing concept, this really speaks volumes about how aspirational Dubai and the UAE is viewed as an international destination for consumers seeking quality products and services. We are the most recent affiliate company for Beiersdorf, having only inaugurated Beiersdorf Middle East FZCO in June 2006, so this demonstrates the faith the company has with us in ensuring the correct quality of execution is implemented for this important project driven by the outstanding growth we have achieved in the past twelve months in rapidly maturing markets.'

The massive store with a shop frontage close to 30 meters in length will open in the Dubai Mall beauty zone, part of the prestigeuos Dubai downtown project which also boasts the worlds tall-est tower 'Burj Dubai'.

When asked what will differentiate the store from other established Spas in the region Taylor-Hughes comments ' 'service & quality at a very affordable price. It is our intention to bring ser-vice levels that have not yet been seen in this industry, coupled with highly knowledgeable, technical staff and a full range of services. Everyone knows NIVEA as a brand they can trust, now they will get the opportunity to experience the brand in the hands of professional beauti-cians, makeup artists & stylists who can recommend exactly which products they should be using based on their skin type and hair type to enhance both inner and outer beauty.'

The brand store will also cater for mens needs with a separate male grooming parlour for men who want to relax and look their best.

NIVEA was recently voted as the worlds most trusted cosmetics brand in a survey conducted by Readers Digest amongst 24,000 consumers across 15 European countries.