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Better Life launches Siemens innovative washing machine
- United Arab Emirates: Thursday, August 16 - 2007 at 15:10
- PRESS RELEASE
Better Life, the UAE's only specialist home appliances chain, has introduced a product designed to take the personal strain out of doing laundry.
The washing machine has a set of simply programmed treatments to effectively remove each of the 14 most common stains—including oil, blood, sweat, grass, baby food, tea, cosmetics and dirt—by automatically customising each wash cycle. There is no requirement for pre-soaking or chemical treatments and unnecessary trips to the laundry can be avoided.
The eco-friendly machine, equipped with AquaStop technology, is designed to avoid wastage of water by controlling the consumption based on individual load requirements. It allows the user to choose different settings depending on the type of garments being washed, such as silk, woollens, delicates and business attire, a feature which protects clothes and prolongs their life.
To meet the need of people who are in a hurry, the special Super 15TM feature makes sure clothes are ready within 15 minutes. The machine can memorise up to two wash programmes, which can be activated at the touch of a button.
"This Siemens washing-machine is ideal for everyone, from harried parents to bachelors who have no time to do laundry. It is quick, efficient and eliminates the stress of tackling stubborn dirt and worrying stains," said Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group.
"At Better Life, we are always looking for products that make people's lives easier while reflecting their values and beliefs. Here is a Siemens machine which not only offers a personalised washing system, but protects the environment as well."
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Notes and media contacts
About Better LifeBetter Life is the only specialist home appliances chain in the UAE and is part of the Easa Saleh Al Gurg Group (ESAG). A large portfolio of world-class, European brands includes Siemens, Terim, Wolf Power, Ufesa, Alno kitchens, Fisher & Paykel, Zanussi and Electrolux.
Better Life showrooms in Dubai are located next to Strand Cinema in Karama, on the Dubai-Sharjah highway, Mall of the Emirates, Dubai and in Abu Dhabi, Ras Al Khaimah, and
The Easa Saleh Al Gurg (ESAG) Group was founded by its Chairman and the UAE's ambassador to the UK, H.E Easa Saleh Al Gurg CBE, in 1960. Today the group is associated with over 20 brands such as British American Tobacco, Unilever, Dunlop, United Colors of Benetton, and Burmah Castrol.
For more information please contact:
Anamika Priyadarshi
Better Life
Dubai, UAE
Tel: 04 337 6804
Fax: 04 334 0590
Helen Ross/Hady Farouk
Polaris Public Relations
Dubai, UAE
Tel: 04 341 5555
Fax: 04 341 5588
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