Roberto Coin boutique opens in Dubai

The new boutique occupies 80 square meters of prime space at the swanky New Extension, alongside some of the world's most prestigious jewellery and fashion brands. It precedes the opening of other Roberto Coin stores across the globe - in Italy, Macau, Azerbaijan, and the US.

Remarked Tawhid Abdullah, Managing Director of Damas: "Roberto Coin is the maestro of jewellery creation. He has the eye for beauty and the pulse for the contemporary, and these are evident in the outstanding qualities of his jewels."

"Our decade of partnership with this prestigious brand has been a source of pride and inspiration for Damas. Dubai is fortunate to play host to the world's first Roberto Coin boutique, a distinction which further reinforces the city's position as the luxury destination of choice in the region and the rest of the world."

The well-appointed interiors of the new shop carry the trademark elegance and sophistication of the Roberto Coin brand. The customer is greeted by a 24 carat gold finish doorstep, which, according to Roberto Coin, brings good luck. Rich wooden panels in dramatic lighting provide the perfect backdrop to the sparkling jewels in stylish settings. The outstanding design and craftsmanship of each Roberto Coin piece can be fully appreciated with the installation of specialised lighting in each showcase.

Antonio Bedoni, Sales Director of Roberto Coin in the Middle East, revealed the famed jeweller himself spent days with designers in finalizing the design of the new boutique: "The concept of the shop was built around the unique creations of Roberto Coin. Everything here is made in Italy and the ambience is very much Italian. The relaxing atmosphere encourages customers to enjoy the beauty of each jewellery piece and fully appreciate the extensive array of designs."

"Dubai is a city of shopping, holidays and resorts and it makes perfect sense to open our first shop here. We would like to establish the store as a meeting place of people who love and enjoy fine jewellery. We are here to provide personalised service to them."

Celebrated for its imaginative mix of play and seduction, irony and passion, magic and celebration, Roberto Coin features exquisite pieces from its exclusive Appassionata, Fantasia, Cheval, Granada, Roses and Classica collections, among others. Giraffe and Natura, the best-selling collections in Dubai, are likewise available.

Prominently displayed in the new boutique is the famed Cento Collection, distinguished by its use of the 100-facet diamond cut which can only be attained with the rare creativity and skill of a master cutter. Cento diamonds have almost twice as many facets as the traditional round brilliant cut diamonds, giving them added sparkle.

Following his credo - "The joy of creating for the joy of enhancing the beauty of every woman, and the joy of giving Joy to those who give, receive and wear jewels," Roberto Coin continues to bring out exciting new pieces created to seduce with a touch of surprise, love with a pinch of fun, and conquer with a thrill of a good time. Through his rare design sensibility, he creates magnificent jewels that speak of refinement. The Roberto Coin boutique will make a strong impression among those who truly understand what fine jewellery is all about.

Celebrate creativity and contemporary femininity with a sense of humour and playful irony at the luxurious Roberto Coin boutique, New Extension Ground Level, Wafi City.