Saraya Holdings deploys SAP

Notes and media contacts

Saraya Holdings Limited
Saraya Holdings limited, established in 2005, is a real estate development and asset management company investing in the Middle East and North Africa (MENA) region in travel and tourism industries. Saraya's vision is manifested in turning undiscovered natural, rich and unique locations into luxurious destinations. Saraya seeks to support the economic growth of the countries it invests in by developing projects that maximize shareholders' value and contribute to local communities' sustainable development. Through its investment subsidiaries, Saraya has invested in Saraya Aqaba project, currently being developed in Aqaba city, Jordan. While three other projects - Saraya Islands in Ras Al Khaimah-U.A.E, Saraya Bandar Jissah near Muscat in Oman, and Saraya Dead Sea in Jordan - are at various stages of development. Through strategic partnerships with public and private sectors, Saraya provides all facilities and services that a modern city offers; including premium hotels, retail, entertainment, leisure and sport facilities, superb residential units while preserving the natural environment and local cultures.

Saraya also announced Saraya Private Aviation; a Private Jet Charter Operation which is a subsidiary of Saraya Holdings Ltd. Saraya Private Aviation is designed at servicing individuals as well as large corporations, banks and government officials in addition to visitors, tourists and businessmen. Saraya Private Aviation's fleet will grant short and long distance trips, taking off and landing from any destination in the Middle East, North African and Europe, and will commence operations in June 2008.

About SAP
SAP is the world's leading provider of business software*. Today, more than 39,400 customers in more than 120 countries run SAP® applications-from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations. Powered by the SAP NetWeaver® platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol 'SAP.' (Additional information at )

(*) SAP defines business software as comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.

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For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Dimah Khalili - Media Communication and PR Manager, Saraya
Tel: +962 6 5505444 Fax: +962 6 5561738
www.sarayaholdings.com

Bernhard Braunegger, SAP Arabia, (+971) 4 3301 777, GMT +4 hours

Michael Wallis, Wallis Marketing Consultants, + (971-50) 458-1844, GMT +4 hours