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Gulf Air's Bahrain World Wide Call Centre starts off

In further enhancing its customer service standards, Gulf Air inaugurated its World Wide Call Centre (WWCC) in Bahrain today.

Gulf Air Chairman of the Board of Directors Mr. Mahmood Al Kooheji inaugurated the Centre by inducting the first batch of 12 Bahraini call centre agents into service after training, in a ceremony held today at its Muharraq headquarters.

"As the flag carrier of the Kingdom this is a very positive development for Bahrain and Gulf Air," says Mr. Kooheji, who handed over the course completion certificates to the agents.

"I am very pleased to see young Bahrainis given carrier opportunities with Gulf Air Call Centre; they are the voice of Gulf Air. As one of the biggest local employers, Gulf Air would like to encourage more such competitive local talents to contribute to the progress of this nation," Mr. Kooheji adds.

Before taking up their jobs, the candidates were given an intensive training programme on Gulf Air's SABRE reservation system and procedures, telephone and booking techniques, efficient handling of customers and other travel-related enquiries.

"The inauguration of call centre in Bahrain is a significant development as part of our business philosophy and objectives,"


says Gulf Air Acting President and Chief Executive Bjorn Naf.

"Operating from our headquarters, we will now be able to manage customer enquiries better and provide our customers the service they truly deserve."

The Call Centre will function from 1pm to 9 pm Sunday to Thursday and Bahrain customers can get their travel-related service over the phone by dialling 17335777. Calls to this number, made before and after this duration and on Fridays and Saturdays, will continue to be served by the World Wide Centre in Muscat.

"Gulf Air is keen on providing the best possible service to its customers whether it is on the ground or in the air," says Gulf Air Executive Vice President Marketing and Sales Mr. Lee Shave.

"We received over 150 applications from within Gulf Air and outside in response to an announcement out of which 12 best candidates were selected using rigorous recruitment procedures. Another 30 candidates have been recruited, who will be joining duty after the current training," Mr. Shave concluded.
A call centre agent explaining reservation procedures to Mr. Bjorn Naf. 
A call centre agent explaining reservation procedures to Mr. Bjorn Naf.
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About Gulf Air
Founded in 1950, Gulf Air, owned by the Kingdom of Bahrain is the only truly Pan Gulf carrier in the Middle East region.

The regional, geographic and cultural values that the airline has embraced over more than half a century are still central to defining its brand and service ethos.

Today the airline's network stretches from Europe to Asia and covers 40 cities in 26 countries. The fleet comprises 28 aircraft and has the distinct advantage of possessing the strongest network across the Middle East.

A new strategy to create a platform for sustained commercial operation has been put in place as part of a two-phased turnaround programme announced in April 2007 by the airline's new management.

Gulf Air's onboard service caters high quality products and services, including the innovative, unique and award winning Sky Chefs and Sky Nannies.

Some of the notable recognition include:
Best Onboard Catering in First Class 2006 (Sky Trax Awards)
Best Onboard Catering in Business Class 2006 (Sky Trax Awards)
Best Business Airline 2006 (British Travel Awards)
Best Onboard Service 2006 (Gold) (Mercury Awards)
Best Onboard Catering in First Class 2005 (Sky Trax Awards)
Best Onboard Catering in Business Class 2005(Sky Trax Awards)
Best designed in-flight magazine 2005 (American Creativity Awards)
Middle East Leading First Class Airline 2005 (World Travel Awards)
World's Leading Airport Lounge 2005 (World Travel Awards)
Middle East region's best airport restaurant for its restaurant in Bahrain International Airport lounge 2005 (PAX International Readership Awards)
Official Airline and Sponsor of the Gulf Air Bahrain Grand Prix 2008
For further information please contact:
GULF AIR PRESS OFFICE
T: +973 17 338821
F: +973 17 338207

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