Top international line-up confirmed for third annual IIRME PR Congress

They include heavyweights like The Honorable Mary Jo Jacobi, Colleen Harris, Simon Walker and Alastair Campbell, each of whom has provided communications advice to world leaders such as American Presidents George Bush and Ronald Reagan, Prince Charles and the Queen of England and former British Prime Minister Tony Blair.

IIR Middle East senior conference manager Jennie Bishop says, as well as these internationally recognised political public relations experts, the congress has a solid line-up of corporate PR speakers from around the Gulf.

"This is the best line-up we have been able to put together for a PR Congress to date, and makes this year's event a 'non-miss' for anybody with an interest in best practice public relations," she said.

Programme topics include case studies on newly emerging disciplines like new media (Web 2.0) and Community and Social Responsibility (CSR) activities, as well as mainstream PR like effective media relations, internal communications, crisis/issues management, reputation management and campaign strategy.

The two-day congress will be preceded by the Cicero & Bernay - sponsored "A Day With Alastair Campbell", and followed by two days of interactive workshops.

IIR Middle East's Public Relations Congress 2007 has established itself as a highly strategic and informative event and is the region's premier annual conference for PR professionals. This year the event has two Gold Sponsors, Asda'a Public Relations and Cicero & Bernay.