Brother to launch its latest printing and imaging technologies at GITEX 2007

The company expects to generate huge response for the new devices, which will feature new technologies that are designed to suit the demands of both home and business users.

The advanced range of Color Laser Printers and MFCs will serve the demand of business enterprises by delivering wireless communication protocol, image manipulation through the LCD screen and full-color prints at 4 times the speed of entry-level devices currently offered in the market. In addition, Brother will also highlight its upgraded models in the MyHome and MyOffice series. Both series utilize a patented Innobella ink and paper technology for brighter, sharper and longer-lasting prints with MyHome series offering a range of aggressively priced low-end models and wireless network-ready devices for the modern home, while MyOffice models boast of ultra-high speed 33.6 kbps fax modems and printing.

Following its successful participation at GITEX 2006, the manufacturer has increased its floor space by 25 per cent and will occupy 170 sq. m. at this year's edition, which will be held from September 8-12, 2007 at the Dubai International Convention and Exhibition Centre. Brother, which has witnessed 70 per cent growth in the Multifunction Centre (MFCs) market across the Middle East, is launching new products and implementing aggressive marketing campaigns in line with its three-year strategy aimed at achieving a 100 per cent revenue growth.

"GITEX has been on our event calendar since 1993, as it is undoubtedly the region's largest IT exhibition and has proved to be an important platform for us to generate greater awareness of our products and solutions. This year, we aim to create a major impact with our portfolio of advanced printing, communication and imaging solutions, and with our larger presence, end-users can look forward to a wider array of new solutions,"

said Shinji Tada, Managing Director, Brother.

Visitors to the company's Stand (located at B4 10 at Hall 4) can witness demonstrations of the newly-launched products as well as Facsimile, Labelling and T-shirt Printing solutions. Brother will be supporting its product highlights with strong marketing campaigns in order to generate maximum awareness for its new offerings. In addition, the manufacturer will also be closely coordinating with its resellers and distributors including leading distributor Jumbo Electronics to provide exclusive offers to consumers during GITEX Shopper 2007.

"We have successfully innovated on printing technology and offered groundbreaking devices that yield professional quality prints at cost-effective prices to both home and enterprise segments with our continuing focus on R&D. This, combined with our exceptional service and competitive pricing, has enabled us to establish new business relations, enhance brand awareness and consolidate our position in the regional market," concluded Tada.

Established in 1991, Brother has continually increased its market share by delivering top-of-the-line solutions. The company's core products are Laser Printers, Facsimile machines and Multi-Function Centers (MFCs) in addition to a range of Labelling machines, Electronic Typewriters, Laminators, Stamp Creators, Home and Industrial Sewing machines and Industrial Embroidery machines. With a regional hub in Jebel Ali Free Zone in Dubai, Brother supplies spare parts and products as well as provides sales and technical support to its extensive network of distribution partners across the Middle East and African markets.