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Emaar unveils Tower 2 and Boulevard Apartments at 29, Burj Dubai Blvd
- United Arab Emirates: Monday, August 20 - 2007 at 13:52
- PRESS RELEASE
Emaar Properties will launch the second tower that forms part of 29, Burj Dubai Blvd, an architectural marvel designed by New York-based Frank Williams and Partners Architects, on August 25, 2007.
With a strong investor response to the recent launch of homes in Tower 1 of 29, Burj Dubai Blvd, the mix of residences on offer includes studios, one and two-bedroom homes as well as exclusive 3-bedroom Boulevard Apartments. Several financial institutions are offering easy finance on the homes that have a rich array of amenities, modern finishes and world-class fittings.
"Apart from its strategic location on Burj Dubai Boulevard, which will become a hub of entertainment and leisure activity, 29, Burj Dubai Blvd elegant design sets it apart as a sterling addition to the residential offering of Dubai," said Mr Saif Al Mansoori, Sales Director, Emaar Properties. "The 45-storey Tower 2 and the Boulevard Apartments on the podium are differentiated by their architectural brilliance, and will serve as an exclusive address for discerning home-owners."
A magnet for trend-setters, 29, Burj Dubai Blvd features separate, spacious double height lobby entrances for the two residential towers. High ceilings exude an atmosphere of cool spaciousness, and the homes are equipped with hi-speed internet connectivity and advanced telecom and entertainment networks.
All residents will have assigned basement parking in addition to secure podium level parking for the Boulevard Apartments. Amenities include a modern gymnasium, landscaped resort style pool deck, communal area, swimming pool, multipurpose room and children's wading pool.
In addition to the rich shopping experience to be showcased at the ground level, residents will have easy access to The Dubai Mall, one of the world's largest shopping and entertainment destinations and the Burj Dubai Lake Promenade within Downtown Burj Dubai. The central location of homes also gives residents the advantage of being in close proximity to Dubai's business centres.
The AED 73 billion (US$20 billion) Downtown Burj Dubai is the flagship mega project of Emaar Properties encompassing residential, commercial, hospitality and leisure components set around an expansive lake and a boulevard. At the centre of the development is Burj Dubai, on its course to become the world's tallest tower. Several residences have already been handed over to residents and two hotels have started functioning within the master-development.
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Notes and media contacts
Potential investors can visit the Downtown Burj Dubai Sales Centre from August 21 for pre-approval. They can also call toll-free number, 800-EMAAR (800-36227), for more details.About Emaar Properties PJSC
Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.
Emaar has highlighted its remarkable global growth by debuting on the Financial Times Global 500 ranking, which provides an annual snapshot of the world's largest companies. Emaar has been assigned A- and A3 ratings with stable outlook by Standard & Poor's and Moody's Investor Services, respectively.
Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in hospitality & leisure, malls, education, healthcare and finance, which have evolved from its integrated approach to customer service and property development.
Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, on its way to become the world's tallest tower, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing the US$26.6 billion King Abdullah Economic City, the region's largest private sector-led project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, India, Pakistan, Indonesia, the US, the UK, France and Canada.
An award-winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.
Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani Hotels & Resorts world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.
Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company.
For further information, please contact:
Kelly Home / Nivine William
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 335 5969
Fax: (+971 4) 335 6080
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