LG intensifies campaign for safer plasma TVs

The campaign will include activities such as bus wraps and billboards to inform the public about LG's plasma TVs. Consumers will be better able to identify the plasma TVs by looking for the 'No Eye Stress' label, featuring a picture of a smiling child.

Mr. K. W. Kim, President of LG Electronics - Middle East and Africa, said that the 'Eye Love Plasma TV' campaign was a strong example of how LG was implementing the latest technology to ensure the total physical well-being of their consumers. 'We want our consumers to experience the full advantages of our products with minimum strain. Our latest campaign is an indication of this consumer-oriented philosophy,' he added.

Plasma TVs give viewers a soft and natural picture and allow them to enjoy sports and movies for long periods of time without eye fatigue. One of the most important features of LG's plasma TVs is 100Hz driving technology, which eliminates the flickering effect. This is 33 per cent faster than the 75 Hz refresh rate used by most of LG's competitors.

The 0.001 ms response time on LG's plasma TV is also helpful when watching sports and action movies or playing video games, ensuring that even the fastest athlete looks crisp and clear.

Plasma TVs are superior to other technologies at naturally reproducing colours in lighting found in most people's living rooms as well as in bars and restaurants. These settings typically have ambient light of less than 200 lux while electronics shops tend to be far brighter, around 1000 lux. That's why plasma TVs look better when you get them home.

LG's plasma TVs are excellent at displaying dark images thanks to True Black Panel technology, which dramatically reduces glare and stray light. LG's plasma TVs also reproduce 117 per cent of the ATSC colour spectrum, compared to 112 per cent for most manufacturers, making images even more lifelike with its True Color technology. These technologies make LG's Plasma TVs more suitable for home viewing.

As one of the world's leading plasma TV makers, LG plans to increase the competitiveness of its plasma TV business by separating it from its LCD display business. LG expects that this internal competition will help optimise the quality of the plasma TVs.

LG also plans to reinforce its plasma business by strengthening its marketing activities in North America and Europe to support 50- and 60-inch size televisions. In addition, LG plans to globally supply 32-inch plasma televisions, the smallest size among plasma screens, targeting emerging markets where the demand for high quality digital displays is increasing.