International business performance expert to share strategic planning findings with Leaders audience
- United Arab Emirates: Tuesday, August 21 - 2007 at 09:55
- PRESS RELEASE
When Robert S. Kaplan starts talking strategic planning, the rest of the business world pays close attention.
Dr Kaplan is a Baker Foundation Professor at Harvard Business School and was a co-creator of the Balanced Scorecard, a tool for aligning current actions to strategic objectives. His methods have been successfully adopted by corporate heavyweights and public sector enterprises around the world.
His 13 books and 16 Harvard Business Review articles over the past 25 years have transformed the measurement and managemet of business strategy.
Dr Kaplan will tell Leaders delegates why fewer than 10 per cent of effectively formulated business strategies are successfully implemented - and how this can be changed by using the Balanced Scorecard. He will explain how strategy maps built upon 3-5 high level strategic themes enable organisations to align their strategic initiatives, processes, people and information technology for superior performance.
"Talk's cheap," Dr Kaplan says. "Success comes from taking all those great ideas that come from your strategic planning sessions and actually organizing around them and embedding them into your daily operations. That's where strategy maps play a critical role."
Other confirmed speakers for this year's Leaders in Dubai Business Forum 2007, include former UN Secretary General Kofi Annan; Nobel Prize winner Professor Muhammad Yunus; entrepreneur Sir Richard Branson; business strategy gurus Philip Kotler and Steve Forbes; plus Google's Nikesh Arora.
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Notes and Media Contacts »
Leaders in Dubai Business Forum 2007 is supported by Founding Sponsors: Citi Private Bank and Nokia; Leading Master Developer: Dubai Properties; Headline Sponsors: Addax Bank, Bidaya and The Monarch Dubai; Supporting Sponsors: Omniyat, Ithmar Capital, Al Barari, Damac Properties and Dubai Real Estate; Official Technology Partner: Fujitsu Siemens; Knowledge Partner: SP Jain; Official Event Courier: TCS.
For further information contact:
Nick Langmead
Consultant
Cicero & Bernay Public Relations
Tel: +971 334 29 66
Mobile: + 971 50 884 7794
www.cbpr.ae
For event inquiries contact:
Lucy Mountain
Senior Marketing Manager
IIR Middle East
Tel: +971 4 407 2538
www.iirme.com
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Posted by Anne-Birte Stensgaard, Senior News Editor



