World Gold Council presents 'jewellery with personality'

Gold jewellery is a statement of love and confidence. It provides a way for women to enhance their innate beauty and express their individuality. Today, new collections from jewellery houses offer excellent additions to a woman's day and evening wear. Exceptionally well-made jewellery is something that every lady always appreciates for the value they hold and the sentiment attached to them.

Lama Al Saheb, PR Manager of the World Gold Council for the Middle East, Turkey & Pakistan said, "When it comes to jewellery and accessories, there are a lot of possibilities for gold. More than ever, gold jewellery is in vogue in major fashion capitals around the world. The pieces that have been flying off the shelves have a distinct look - soft and oversized with a strong reference to culture, reinforcing the identity of their wearer."

For instance, strings of gold coins are creating an ethnic Boho look at the moment. According to trend spotters, the style is here to stay and one can keep wearing these fashionable pieces throughout the year, regardless of the season.

One of the best jewellery designs to come out of the latest trends is gold ropes worn in the 1920s style. The sheer indulgence of the experience will reward you with the right look at a fraction of the time and effort.

Another observation is that diamond studs have been replaced in favour of gold, creating brand new followers for the celebrated metal. However, chandelier style earrings are still worn by the youngsters for that care-free look which is set to evolve with even more dangling styles of gold strings, ropes and tiers. This type of jewellery has its own personality and it creates icons, which, apart from the success they enjoy across the globe, live a playful and rich life where love and beauty play an integral role. Jewellery that makes a big statement is back in fashion.

Blings as well as enormous cocktail or dress rings in gold are back with a bang. They serve as the perfect accessories to bring attention to the delicate features of a lady. Similarly, gold rings worn on neatly pedicured feet look fantastic with open sandals. With three quarter and elbow-cropped sleeves gaining momentum, the time is ripe to wear sleek gold bangles or unique gold bracelets on offer. As the burnished gold look in jewellery is vying for attention this season, one can buy gold accessories which carry this style.

Gold brooches are the classic accent to an elegant ensemble, and, like last season, are being worn on evening gowns. Creating a truly visual feast for the senses of the fashion lovers, these can be worn exclusively with any evening dress. They are wearable, easy to manage and elegant. So let us put them back on!

Al Saheb believes sleek gold jewellery draws its inspiration from female elegance. She added: "Jewellery with a strong character is in vogue in the Middle East. This kind of jewellery lifts even the dullest of outfits, combining romanticism and style. There has been resurgence in recent years in delicate and feminine gold jewellery and more and more women across the globe are showing interest in wearing attractive anklets, and sporting elegant long pendants in gold."

As the island attitude is brought to life in dresses, gold jewellery also has been designed to complement this look. Gold belts can be fastened under low-rise jeans or can be paired with other gold accessories, on long evening wears for a chic and casual look and to create an easygoing summer vibe. They can be worn at hip level to make the body appear longer. This unmistakable style created by jewellery designers lends a touch of the exotic to contemporary gold jewellery pieces.

This season, gold necklaces present a freedom philosophy and are available in many exquisite designs and colour variants. They can be worn with any kind of fluttering coloured shirts, knotted around the neck, and ready to be thrown on at the start of a long night. No matter what kind of evening dress you are wearing, you can finish off your look with a rose embossed or twisted gold chain hanging from the neck.

There are hundreds of ways to wear gold jewellery by mixing and matching various designs. They can be played around with according to the occasion and personal taste. Long, hanging gold chains or oversized rings alone can revitalise and add a statement of luxury to any formal wear.

A new trend is to look casual without overlooking the important details. Thus all gold jewellery and accompanying accessories can liven up any wardrobe if worn with a dash of style to create a new and an unconventional look. Though white gold is also in vogue, yellow gold, a metal of choice, stands for an expression of freedom which is totally personal and always sophisticated, stylish and modern.

'Personality' is an important aspect of jewellery which can be worn in an incredible mix of styles to complete the look. Glow with self-confidence in yellow gold this summer and develop a positive attitude to life and fashion.