Al-Faris unveils new corporate identity

The name to AFiT® and is effective immediately.

Over the last 20 years, the company has dramatically expanded its reach through the Middle East as the leading e-Business Innovator supported by successful implementations and strong solution portfolio.

"Our new streamlined corporate identity is to honor our strong past while promote our move into globalization," said Mr. Haitham S. Al-Faris, President and CEO of AFiT®

"This re-branding establishes a new corporate identity that better reflects the company's core position of value creation for our clients," Al-Faris continued.

"The new branding is a small but important step in the continued evolution of our great company." said Mr. Hamed Al-zayed, Vice Chairman and COO AFiT®.

"We've had remarkable years of positive change and we felt the time was right to adopt a new corporate identity that better reflected our new business model." Al-Zayed continued.

AFiT® offers business consulting services and designs business solutions built to create favorable economic results for clients. AFiT provides solutions for a range of customers to enable them to capitalize on internet technologies to transform the way they support their customers, develop their markets, and build their businesses to stay competitive.