The seminar was held by George Shepherd, an expert in the design and application of tools, techniques and frameworks to assist the practical application of brand communication strategy.
Mr. Shepherd has developed strategy for various leading global 'blue chip' accounts.
The seminar introduced the teams to new processes of brand building and techniques that lead to more insightful observations, thus helping, build stronger brands through more engaging communication strategies. Furthermore, the seminar helped to consolidate Drive Communication's culture across the network, thus ensuring that clients receive the same efficient strategic input from every Drive office in the region.
The first day of the seminar ended on a high note with a dinner reception held by Drive Communication. Rotana 'Teatro' was the venue that brought together Drive clients and executives for a free exchange of ideas ranging from the trivial to the serious (and everything in between).
Drive Communication organizes 'DRIVEWAY', a two-day strategic planning seminar in Dubai
Drive Communication, one of the region's leading communications group, held a seminar in Dubai early July where key executives from the Levant, GCC and Turkey offices met for a two-day strategic planning and communication seminar.
- United Arab Emirates: Thursday, July 05 - 2007 at 16:56
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Drive Communication is a full service agency with offices in Lebanon, Syria, Algeria, Morocco, Dubai, Istanbul, Jeddah and Riyadh. In 2005, Drive Communication entered into a joint venture with Dentsu, the largest single core ad agency in the world.Drive Communication
Member of the Dentsu Network
Dubai Media City,
Bldg 8, Suite 424
P.O.Box 502130, Dubai, U.A.E
T +971 4 360 1637
T +971 4 390 2840
F +971 4 390 8068
Posted by Lara Lynn Golden, News EditorThursday, July 05 - 2007 at 16:56 UAE local time (GMT+4)
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Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
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