More than 80 per cent of Scala Tower in Business Bay sold

The company also highlighted that it achieved a significant percentage of the sales during the summer months this year, a period usually characterised by a lull in the property market.

The Scala Tower comprises 18 floors of residential units - 182 in total - including studios, one bedroom and two bedrooms, and boasts of world-class amenities such as an ultra-modern health club, high-speed internet connectivity, shopping area, coffee shops, recreation area, high-speed elevators, closed-circuit television, 24-hour security and maintenance, and ample car parking. The tower will be ready for delivery by the second quarter of 2009.

"We are pleased with the sales success of the Scala Tower so far and we are confident that the tower will soon be completely sold," said Keith Pepperdine, Sales and Marketing Director of Al Madar Group. "The strategic location of the tower in the heart of Business Bay - right on the creek and with an excellent view of the Burj Dubai - coupled with all the modern amenities that the tower offers, have been key factors that have driven sales of the Scala Tower."

"The major success of Scala Tower, the first project for Al Madar Property Investments in the UAE, paves the way for our other iconic real estate developments that will soon be launched in the country," he added.

By launching a series of high-profile projects in the UAE, Al Madar is looking to capture a sizeable share of the country's booming property market and reinforce its regional standing. Al Madar Property Investments has emerged as one of the foremost names in the GCC property sector, with an array of prestigious projects in major locations across the region. The company has been involved in the real estate sector for over 15 years and has completed more than 125 developments across the Middle East.

Al Madar Group was founded in 1992 in Qatar as a company specialised in the design and construction of civil and industrial projects as well as infrastructure and marine development works. The Group has since grown to become one of the premier business houses in the Gulf and today has a presence in several business and industrial sectors, including real estate, contracting, engineering, manufacturing and trading.