Sekurus International revises strategy for expanding market share

This new strategy is based on four goals, namely: appointing an established master distributor per country to enter the market; developing and implementing a plan for the global launch of its Sekurpay™ and Sekurtrack™ devices; concluding agreements with a number of financial institutes to facilitate the after-market Telematics fleet management ,anti-theft and payment protection services for new subscribers; and to create sufficient market demand to allow companies to install Sekurus International's suite of products.

Sekurus International is currently engaged in negotiations with a number of established finance institutes for the securitization of automotive loan contracts worth $800 million. Additionally, Sekurus International is concluding a Master Distributor Agreement in Saudi Arabia, details of which will be announced in due course.

"The growth opportunities for Sekurus International are significant," said Basel Al Salah, CEO of Sekurus International.

"Whilst we will execute the most feasible plans to launch our Products and Services on a global level, appointing a well financed and established Master Distributor in Saudi Arabia will certainly consolidate our strategy in the Global market and help us further our current growth".