Omniyat Properties breaks ground on the USD136 million 'The Pad'

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'The Pad', designed by James Law Cybertecture International, is set to be a world leader in technologically advanced residential buildings when it will be completed in the fourth quarter of 2009.

'This is the beginning of a new era which will see us once again push the boundaries of futuristic lifestyles,' said Mehdi Amjad, President and CEO of Omniyat Properties who lead the ground breaking ceremony together with Hashim Al Dabal, Chairman of Dubai Properties, Business Bay's master developer

''The Pad' is expected to set new standards of design for the Middle East and beyond,' Amjad continued. 'The project, which was revealed for the first time during Cityscape Dubai 2006, attracted huge media attention from all over the world, especially in the markets which have already been mesmerised by the sheer scale and scope of developments in Dubai. Interest internationally is now running high. This totally integrated residential complex personifies 21st century living in every way.'

Al Dabal hailed 'The Pad' as an exceptional addition to Business Bay which is taking shape along Dubai's historic Creek and is aimed at becoming the Arabian Gulf's unrivalled business district.

'Business Bay has already attracted developers delivering innovative designs, but the concept of 'The Pad' lifts its appeal to a whole new level,' he said.

'The Pad' will have 231 'intelligent' apartments ranging from studios to one and two-bedroom units as well as a range of 'loft' homes. The I features in each apartment covers everything from communications and entertainment to shopping which all fuse a plethora of technologically advanced features, making the entire building a reactive.

The podium of 'The Pad' tower includes a truly unique and inspirational clubhouse space for the exclusive use of residents. This 'iClub' is designed around the theme of digital water, real water and digital projections that create a stunning setting for this complex of communal facilities. The exclusive club will feature a state-of-the-art gym, running track, half basketball court, a swimming pool fitted with an underwater audio system (iUnderwater concert and a Media Jacuzzi equipped with waterproof touch-screens. The exclusive resident's club will also provide residents with their own unique meeting lounge, chill out lounge, party room, games room, library and an outdoor sunset terrace.

Enabling works contractor on 'The Pad' is the Dutch Foundation and Concrete Processing Company which expects to complete the foundation phase within three months at a cost of US$2.2 million.

'The Pad' is the first residential and the sixth Business Bay development to be undertaken by Omniyat Properties. The company is also behind The One Business Bay, Bayswater, The Binary, The Gemini, and The Opus and freehold commercial towers, all of which have iconic designs and futuristic lifestyle features.

'This latest investment in Business Bay is yet another visible demonstration of our total belief in the future of this district, which will be one of the world's signature commercial centres, attracting blue chip organisations and underpinning Dubai's status as a global business hub,' said Amjad.

Omniyat Properties' Dubai's development portfolio now stands at US$ 738 million (AED 2.7 billion) and planned expansion is expected to push this to US$ 2.75 billion (AED 10 billion) by the end of this year.