Diamond Leela launches new collection

Diamond Leela heralds the blossoming of consciousness and beauty. It is intended for women who are starting out to be on their own. They are confident and ready for life's many challenges. The collection, which makes a young lady standout in a crowd and project an air of confidence, offers a lightweight and elegant spread of stud earrings, pendant chains and rings that are perfect accompaniments to casual attire.

The new collection features choice diamonds twinkling out shyly from delicate designs of the gentlest curls, waves, whirls, spheres and the most winsome hearts in white and yellow gold. No more will a young lady see gold as being too flashy, traditional, or not blending with her trendy wardrobe. These are designs she will relate to, with shapes and forms making reference to childhood and subtly express her innermost feelings and aspirations.

Tawhid Abdullah, Managing Director of Damas, noted: "Every stage in our lives deserves a celebration. A woman's coming of age ushers in the discovery of her uniqueness and assertion of all that is special in her. Hesitant yet hopeful, a young lady seeks jewels that match her emotions during this stage and we at Damas are confident that the new pieces from Diamond Leela echo her sentiments."

Exquisite pieces from Diamond Leela whisper a thousand special messages to its wearer. Delicate yet strong, it declares courage and confidence that one can draw upon infinitely. Designed using the most precious materials, each piece hints that a lady is special in every way, as manifested by her special talents and abilities.

Tender twirls, the curl of a gentle wave, hearts, spheres and whirls hold the sparkle of diamonds in their curves, to turn into pendants strung on sheer chains or as pretty stud earrings or very attractive rings. The pieces are beautiful, with a sweet innocence reflective of the tender years in a young woman's life.

Diamond Leela jewellery collection is available in Damas 18kt shops across the UAE.