2008 IKEA catalogue delivers inspiration to 650,000 UAE homes

For the third consecutive year, Blue Truck has been appointed to deliver the IKEA catalogue door-to-door with the aim of reaching 650,000 households by 15 September 2007.

The new 284-page catalogue is bursting with new ideas and products that demonstrate the width and big part of the depth of IKEA's product range. Customers can find full-range in the stores at Dubai Festival City and Marina Mall in Abu Dhabi.

Residents in Dubai, Abu Dhabi and the Northern Emirates can now plan ahead for the next year reliant on the IKEA tradition of offering affordable and well designed furniture which is great value for money.

Tarja Arvela - Yilmaz, Marketing Manager, IKEA, UAE said:

"Each year IKEA offers customers new furnishing ideas and inspiration at fixed low prices enabling more people to benefit from our expertise all year round. The IKEA 2008 catalogue showcases new cost effective solutions for the whole home from the bedroom, the kitchen to the living room and office, even outside areas. These new ideas alongside those popular product ranges that remain favourites year-on-year, encourage customers to visit their nearest store where they will find all these solutions efficiently combined under one roof."

Arvela -Yilmaz continued: "I'm confident the new catalogue will awaken our customer's desires to re-furnish and decorate, particularly as the new STOCKHOLM product range debuts for the first time here in the UAE."

Featuring within the new catalogue, the STOCKHOLM collection is based on the concept of offering premium quality products utilising luxury materials at extremely competitive prices. A new direction for the brand, the collection comprises of linens, velvets and mohair adorn table lamps, cushions, throws and chairs while oak veneer TV benches and lacquered glass vases add to the sense of indulgent luxury at an affordable price.

"Complete Kitchens" and "Complete Bedrooms" remain a strong business focus for 2008 with the catalogue highlighting a wide and exciting product range that can be explored further within the in-store room sets. The Dubai stores features over 50 room sets, whilst Abu Dhabi showcases more than 30 room sets where customers can find total solutions to their design needs.

The new catalogue confirms IKEA continues to be the leading one stop destination for all home furnishing and furniture inspiration offering a wide range of options at continuously low prices.

IKEA is a member of the Al-Futtaim Group and currently has two outlets in the UAE, one at the Dubai Festival City and the second at Marina Mall in Abu Dhabi. The Dubai Festival City store is open from 10am to 10pm, seven days a week. IKEA at Marina Mall is open from 10am to 10pm from Saturday to Thursday and 1pm to 10 pm on Fridays.