Sony Ericsson plays its latest creation at the GITEX Technology Week 2007

A meeting point for technology enthusiasts and Sony Ericsson customers, GITEX showcases the latest in mobile communication devices and accessories, featuring some of the most advanced functions and design. Mr. Hosni Al Assi, General Manager of Sony Ericsson Middle East, said,

¡§GITEX Technology Week will set the stage for our latest products and it¡¦s the ideal setting to promote our latest models and accessories. During this event, we hope to highlight our commitment to the Middle East market as a company known for innovation and quality, by further strengthening long-term plans with partners, distributors and consumers.¡¨

He added, ¡§We¡¦re always ready to incorporate the latest technology available at this event, which has now become an international platform for the world of communication technology. Already a popular annual event in the region, this year¡¦s GITEX promises to attract even more visitors.¡¨

¡§Our Sony Ericsson booths will be displaying the most recent technology, in addition to highlighting the P1 mobile phone, which is set to become every professional¡¦s ultimate business companion.¡¨

Sony Ericsson introduced its latest achievement during the Middle East launch of the P1 mobile phone, which will soon be known as the pioneer in the evolution of smartphones. By adding to existing mobile models, the Sony Ericsson P1 supports a wide range of push e-mail solutions and web browsing applications, in addition to connectivity via hi-speed UMTS and Wireless LAN (WiFi,,§). The P1¡¦s sleek, compact design and multimedia capabilities make it the ultimate mobile office.

Based on the Symbian,,§ operating system (v9.1) and UIQ 3.0, the Sony Ericsson P1 incorporates an open platform that offers broad potential for multimedia applications from operators or carriers, content owners and third party developers ¡V business technology custom designed for today¡¦s technology-savvy consumers.

At GITEX 2007, Sony Ericsson will display a wide range of mobile phones, which have become examples of technological achievements, cutting-edge designs and convenient, user-friendly technology.